AY2026 Semester 1 data is now available →
This course aims to provide you with the opportunity to learn and the application of the basic principles of marketing in the Singapore market. A good understanding of marketing, by itself and in relation to other disciplines, is critical for anyone interested in developing successful and sustainable business enterprises. Hence, this course is a foundational course for marketing that is suitable for all students interested in business and accountancy. At the end of this course, you will be able to develop suitable customer-driven strategies to take advantage of potential market opportunities and manage the marketing process.
| AUs | 3.0 AUs |
| Grade Type | |
| Prerequisite | |
| Not Available To Programme | |
| Not Available To All Programme With | |
| Not Available As BDE/UE To Programme | |
| Not Available As Core To Programme | |
| Not Available As PE To Programme | |
| Mutually Exclusive With | BU5501, BU8501 |
| Not Offered As BDE | |
| Not Offered As Unrestricted Elective | |
| Exam |
Required first
Marketing
Unlocks
BE2502Innovation MarketingBM2501Market BehaviourBM2503Market RelationshipsBM2505Value Creation In Consumer JourneyBM2509Consumer InsightsBM2513Value Creation In Consumer JourneyBM2518Tech-Powered Marketing Strategies For Fmcg BrandsBM3501Marketing StrategyBM3502Global Business StrategyBM3503Retail ManagementBM3505Services MarketingBM3506Strategic Brand ManagementBM3507The Global Marketer - Marketing To The WorldBM3508Marketing StrategyBM3509Strategic Brand Management| Mon | Tue | Wed | Thu | Fri | |
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| 1800 |
| Mon | Tue | Wed | Thu | Fri | ||||||
|---|---|---|---|---|---|---|---|---|---|---|
| 830 | 00861 TUT (1) 0830-1020 Mon LHS-TR+28 Wk2-13 | 00866 TUT (6) 0830-1020 Tue TR+108 Wk2-13 | 00867 TUT (7) 0830-1020 Tue TR+111 Wk2-13 | 00868 TUT (8) 0830-1020 Tue LHS-TR+42 Wk2-13 | 00878 TUT (18) 0830-1020 Thu TR+110 Wk2-13 | 00880 TUT (20) 0830-1020 Fri TR+107 Wk2-13 | ||||
| 900 | ||||||||||
| 930 | COMMON LEC (1) 0930-1020 Wed ONLINE | |||||||||
| 1000 | ||||||||||
| 1030 | 00862 TUT (2) 1030-1220 Mon LHS-TR+28 Wk2-13 | 00863 TUT (3) 1030-1220 Mon TR+90 Wk2-13 | 00869 TUT (9) 1030-1220 Tue TR+108 Wk2-13 | 00870 TUT (10) 1030-1220 Tue LHS-TR+42 Wk2-13 | 00871 TUT (11) 1030-1220 Tue TR+111 Wk2-13 | 00879 TUT (19) 1030-1220 Thu TR+110 Wk2-13 | 00881 TUT (21) 1030-1220 Fri TR+107 Wk2-13 | |||
| 1100 | ||||||||||
| 1130 | ||||||||||
| 1200 | ||||||||||
| 1230 | ||||||||||
| 1300 | ||||||||||
| 1330 | 00864 TUT (4) 1330-1520 Mon TR+90 Wk2-13 | 00872 TUT (12) 1330-1520 Tue TR+111 Wk2-13 | 00873 TUT (13) 1330-1520 Tue LHS-TR+32 Wk2-13 | 00874 TUT (14) 1330-1520 Tue TR+88 Wk2-13 | 00882 TUT (22) 1330-1520 Fri TR+107 Wk2-13 | 00883 TUT (23) 1330-1520 Fri TR+109 Wk2-13 | 00884 TUT (24) 1330-1520 Fri TR+110 Wk2-13 | |||
| 1400 | ||||||||||
| 1430 | ||||||||||
| 1500 | ||||||||||
| 1530 | 00865 TUT (5) 1530-1720 Mon TR+90 Wk2-13 | 00875 TUT (15) 1530-1720 Tue TR+111 Wk2-13 | 00876 TUT (16) 1530-1720 Tue TR+88 Wk2-13 | 00877 TUT (17) 1530-1720 Tue LHS-TR+32 Wk2-13 | 00885 TUT (25) 1530-1720 Fri TR+110 Wk2-13 | 00886 TUT (26) 1530-1720 Fri TR+109 Wk2-13 | ||||
| 1600 | ||||||||||
| 1630 | ||||||||||
| 1700 | ||||||||||
