This course aims to provide you with the opportunity to learn and the application of the basic principles of marketing in the Singapore market. A good understanding of marketing, by itself and in relation to other disciplines, is critical for anyone interested in developing successful and sustainable business enterprises. Hence, this course is a foundational course for marketing that is suitable for all students interested in business and accountancy. At the end of this course, you will be able to develop suitable customer-driven strategies to take advantage of potential market opportunities and manage the marketing process.
- AUs
- 3.0 AUs
- Grade Type
- None
- Prerequisite
- None
- Exam
- None
Prerequisite graph
Required first
Marketing
Unlocks
BE2502Innovation MarketingBM2501Market BehaviourBM2503Market RelationshipsBM2505Value Creation in Consumer JourneyBM2509Consumer InsightsBM2513Value Creation in Consumer JourneyBM2518Tech-Powered Marketing Strategies for FMCG BrandsBM3501Marketing StrategyBM3502Global Business StrategyBM3503Retail ManagementBM3505Services MarketingBM3506Strategic Brand ManagementBM3507The Global Marketer - Marketing To The WorldBM3508Marketing StrategyBM3509Strategic Brand ManagementAvailable indexes
| Mon | Tue | Wed | Thu | Fri | |||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| 830 | 00680 TUT (1) 0830-1020 Mon ONLINE, TR+108 Wk10, Teaching Wk2-9,11-13 | 00681 TUT (2) 0830-1020 Mon ONLINE, S3-SR5 Wk10, Teaching Wk2-9,11-13 | 00684 TUT (5) 0830-1020 Tue ONLINE, TR+108 Wk10, Teaching Wk2-9,11-13 | 00685 TUT (6) 0830-1020 Tue ONLINE, TR+110 Wk10, Teaching Wk2-9,11-13 | 00686 TUT (7) 0830-1020 Tue ONLINE, TR+111 Wk10, Teaching Wk2-9,11-13 | 00697 TUT (18) 0830-1020 Fri ONLINE, TR+107 Wk10, Teaching Wk2-9,11-13 | |||||
| 900 | |||||||||||
| 930 | COMMON LEC (1) 0930-1020 Wed ONLINE | ||||||||||
| 1000 | |||||||||||
| 1030 | 00682 TUT (3) 1030-1220 Mon ONLINE, S3-SR5 Wk10, Teaching Wk2-9,11-13 | 00683 TUT (4) 1030-1220 Mon ONLINE, TR+108 Wk10, Teaching Wk2-9,11-13 | 00687 TUT (8) 1030-1220 Tue ONLINE, TR+110 Wk10, Teaching Wk2-9,11-13 | 00688 TUT (9) 1030-1220 Tue ONLINE, TR+108 Wk10, Teaching Wk2-9,11-13 | 00689 TUT (10) 1030-1220 Tue ONLINE, TR+111 Wk10, Teaching Wk2-9,11-13 | 00690 TUT (11) 1030-1220 Tue ONLINE, LHS-TR+48 Wk10, Teaching Wk2-9,11-13 | 00698 TUT (19) 1030-1220 Fri ONLINE, TR+107 Wk10, Teaching Wk2-9,11-13 | 00699 TUT (20) 1030-1220 Fri ONLINE, TR+110 Wk10, Teaching Wk2-9,11-13 | 00700 TUT (21) 1030-1220 Fri ONLINE, TR+108 Wk10, Teaching Wk2-9,11-13 | ||
| 1100 | |||||||||||
| 1130 | |||||||||||
| 1200 | |||||||||||
| 1230 | |||||||||||
| 1300 | |||||||||||
| 1330 | 00691 TUT (12) 1330-1520 Tue ONLINE, LHS-TR+53 Wk10, Teaching Wk2-9,11-13 | 00692 TUT (13) 1330-1520 Tue ONLINE, TR+108 Wk10, Teaching Wk2-9,11-13 | 00693 TUT (14) 1330-1520 Tue ONLINE, TR+109 Wk10, Teaching Wk2-9,11-13 | 00694 TUT (15) 1330-1520 Tue ONLINE, TR+111 Wk10, Teaching Wk2-9,11-13 | 00701 TUT (22) 1330-1520 Fri ONLINE, TR+108 Wk10, Teaching Wk2-9,11-13 | 00702 TUT (23) 1330-1520 Fri ONLINE, TR+110 Wk10, Teaching Wk2-9,11-13 | 00703 TUT (24) 1330-1520 Fri ONLINE, TR+113 Wk10, Teaching Wk2-9,11-13 | ||||
| 1400 | |||||||||||
| 1430 | |||||||||||
| 1500 | |||||||||||
| 1530 | 00695 TUT (16) 1530-1720 Tue ONLINE, TR+111 Wk10, Teaching Wk2-9,11-13 | 00696 TUT (17) 1530-1720 Tue ONLINE, TR+109 Wk10, Teaching Wk2-9,11-13 | 00704 TUT (25) 1530-1720 Fri ONLINE, TR+113 Wk10, Teaching Wk2-9,11-13 | 00705 TUT (26) 1530-1720 Fri ONLINE, TR+108 Wk10, Teaching Wk2-9,11-13 | |||||||
| 1600 | |||||||||||
| 1630 | |||||||||||
| 1700 | |||||||||||
Other offerings
Other relevant mods
Planning guides
View all articlesBDE · 17 min read
Complete NTU BDE List: Every BDE Category and Module (AY2026/2027 Semester 2)
A complete NTU BDE list by category: languages, business, computing, humanities, arts, science, engineering, and more. Updated for AY2026/2027 Semester 2. Browse all 780+ BDE modules on NTUMods.
STARS · 9 min read
How to Bid for a BDE at NTU (STARS Registration Guide)
Step-by-step: how NTU STARS bidding works, what to do in Round 1 vs Round 2, and how to still get your BDE during add/drop if your first choice fills up.
STARS · 9 min read
NTU STARS Guide 2026: Registration Rounds, Bidding & Planner Tips
NTU STARS planner guide — how bidding rounds work, how to prepare a shortlist before registration opens, and what to do when a module fills up. Includes a free STARS planner tool.