This course aims to provide you with the opportunity to learn and the application of the basic principles of marketing in the Singapore market. A good understanding of marketing, by itself and in relation to other disciplines, is critical for anyone interested in developing successful and sustainable business enterprises. Hence, this course is a foundational course for marketing that is suitable for all students interested in business and accountancy. At the end of this course, you will be able to develop suitable customer-driven strategies to take advantage of potential market opportunities and manage the marketing process.
| AUs | 3.0 AUs |
| Grade Type | |
| Prerequisite | |
| Not Available To Programme | |
| Not Available To All Programme With | |
| Not Available As BDE/UE To Programme | |
| Not Available As Core To Programme | |
| Not Available As PE To Programme | |
| Mutually Exclusive With | BU5501, BU8501 |
| Not Offered As BDE | |
| Not Offered As Unrestricted Elective | |
| Exam |
Available Indexes
| Mon | Tue | Wed | Thu | Fri | ||||||
|---|---|---|---|---|---|---|---|---|---|---|
| 830 | 00680 TUT (1) 0830-1020 Mon TR+79 Wk2-13 | 00683 TUT (4) 0830-1020 Tue TR+108 Wk2-13 | 00684 TUT (5) 0830-1020 Tue LHS-TR+55 Wk2-13 | 00693 TUT (14) 0830-1020 Tue TR+96 Wk2-13 | 00696 TUT (17) 0830-1020 Tue TR+31 Wk2-13 | 00682 TUT (3) 0830-1020 Fri TR+107 Wk2-13 | 00692 TUT (13) 0830-1020 Fri TR+110 Wk2-13 | 00703 TUT (24) 0830-1020 Fri TR+108 Wk2-13 | ||
| 900 | ||||||||||
| 930 | COMMON LEC (1) 0930-1020 Wed ONLINE | |||||||||
| 1000 | ||||||||||
| 1030 | 00681 TUT (2) 1030-1220 Mon TR+79 Wk2-13 | 00685 TUT (6) 1030-1220 Tue LHS-TR+55 Wk2-13 | 00686 TUT (7) 1030-1220 Tue TR+108 Wk2-13 | 00687 TUT (8) 1030-1220 Tue TR+96 Wk2-13 | 00702 TUT (23) 1030-1220 Tue TR+31 Wk2-13 | 00695 TUT (16) 1030-1220 Fri TR+108 Wk2-13 | 00698 TUT (19) 1030-1220 Fri TR+107 Wk2-13 | 00700 TUT (21) 1030-1220 Fri TR+110 Wk2-13 | ||
| 1100 | ||||||||||
| 1130 | ||||||||||
| 1200 | ||||||||||
| 1230 | ||||||||||
| 1300 | ||||||||||
| 1330 | 00694 TUT (15) 1330-1520 Mon TR+108 Wk2-13 | 00688 TUT (9) 1330-1520 Tue S4-SR19 Wk2-13 | 00697 TUT (18) 1330-1520 Tue LHS-TR+7 Wk2-13 | 00704 TUT (25) 1330-1520 Tue TR+31 Wk2-13 | 00689 TUT (10) 1330-1520 Fri TR+113 Wk2-13 | 00699 TUT (20) 1330-1520 Fri TR+108 Wk2-13 | ||||
| 1400 | ||||||||||
| 1430 | ||||||||||
| 1500 | ||||||||||
| 1530 | 00690 TUT (11) 1530-1720 Tue S4-SR19 Wk2-13 | 00706 TUT (27) 1530-1720 Tue LHS-TR+7 Wk2-13 | 00691 TUT (12) 1530-1720 Fri TR+113 Wk2-13 | 00701 TUT (22) 1530-1720 Fri TR+108 Wk2-13 | ||||||
| 1600 | ||||||||||
| 1630 | ||||||||||
| 1700 | ||||||||||