Marketing

This course aims to provide you with the opportunity to learn and the application of the basic principles of marketing in the Singapore market. A good understanding of marketing, by itself and in relation to other disciplines, is critical for anyone interested in developing successful and sustainable business enterprises. Hence, this course is a foundational course for marketing that is suitable for all students interested in business and accountancy. At the end of this course, you will be able to develop suitable customer-driven strategies to take advantage of potential market opportunities and manage the marketing process.

AUs	3.0 AUs
Exam	N/A
Grade Type	N/A
Maintaining Dept	N/A
Prerequisites	N/A
Mutually Exclusive With	BU5501,
Not Available To Programme	N/A
Not Available To All Programme With	N/A
Not available as Core for programmes	N/A
Not Available as PE for programmes	N/A
Not Available as BDE/UEs for programmes	N/A
Not Offered To	N/A

Total hours per week: 3 hrs

Available Indexes

	Mon		Tue			Wed	Fri
830	00861 TUT (1) 0830-1020 Mon TR+79 Wk2-13	00864 TUT (4) 0830-1020 Mon TR+31 Wk2-13					00874 TUT (14) 0830-1020 Fri TR+108 Wk2-13	00883 TUT (23) 0830-1020 Fri TR+110 Wk2-13
900
930						COMMON LEC (1) 0930-1020 Wed ONLINE
1000						COMMON LEC (1) 0930-1020 Wed ONLINE
1030	00862 TUT (2) 1030-1220 Mon TR+31 Wk2-13	00878 TUT (18) 1030-1220 Mon TR+79 Wk2-13	00865 TUT (5) 1030-1220 Tue TR+29 Wk2-13	00866 TUT (6) 1030-1220 Tue TR+30 Wk2-13	00867 TUT (7) 1030-1220 Tue TR+31 Wk2-13		00875 TUT (15) 1030-1220 Fri TR+108 Wk2-13	00877 TUT (17) 1030-1220 Fri TR+107 Wk2-13	00884 TUT (24) 1030-1220 Fri TR+110 Wk2-13
1100
1130
1200
1230
1300
1330	00863 TUT (3) 1330-1520 Mon TR+79 Wk2-13		00868 TUT (8) 1330-1520 Tue TR+29 Wk2-13	00869 TUT (9) 1330-1520 Tue TR+30 Wk2-13	00870 TUT (10) 1330-1520 Tue TR+31 Wk2-13		00879 TUT (19) 1330-1520 Fri TR+29 Wk2-13	00880 TUT (20) 1330-1520 Fri TR+107 Wk2-13
1400
1430
1500
1530	00876 TUT (16) 1530-1720 Mon TR+79 Wk2-13		00871 TUT (11) 1530-1720 Tue TR+29 Wk2-13	00872 TUT (12) 1530-1720 Tue TR+30 Wk2-13	00873 TUT (13) 1530-1720 Tue TR+31 Wk2-13		00881 TUT (21) 1530-1720 Fri TR+29 Wk2-13	00882 TUT (22) 1530-1720 Fri TR+107 Wk2-13
1600
1630
1700

Other Relevant Mods

AB0301

Legal & Ethical Issues In Sustainability

AB0403

Decision Making With Programming & Analytics

AB0602

Communication Management Strategies

AB0603

Social Entrepreneurship

AB1201

Financial Management

AB1202

Statistics & Analysis

AB1301

Business Law

AB1403

Intermediate Excel

AB1601

Organisational Behaviour & Design