AY2026 Semester 1 data is now available →
AY2014/2015 Semester 1
A good understanding of marketing, by itself and in relation to other disciplines, is critical for anyone interested in business. This course aims to provide students with a firm understanding of the basic principles of marketing. It lays the foundation for a better understanding of how successful and sustainable business enterprises can be developed. To enable participants to develop strong analytical skills and to apply the marketing theories and concepts, a multi-media pedagogical approach will be adopted. In addition to a global perspective, real life marketing cases and examples will also be drawn from the Asian and local environment. At the end of this course, students will be able to develop suitable marketing strategies to take advantage of potential market opportunities and have an understanding of how to manage the marketing process.
| AUs | 3.0 AUs |
| Categories | CoreBDE |
| Not Available To Programme | ACBS(GA) 2, ACBS(GA) 3, ACBS(GA) 4, ACBS(GB) 1, ACBS(GB) 2, ACBS(GB) 3, ACBS(GB) 4, ACC(GA) 2, ACC(GA) 3, ACC(GB) 1, ACC(GB) 2, ACC(GB) 3, ADM, AERO, ASEC, BCE 1, BCE 2, BCE 3, BCE 4, BCG 1, BCG 2, BCG 3, BCG 4, BEEC, BMS, BS, BUS 1, BUS 2, BUS 3, CBEC, CE, CEE, CEEC, CHEM, CHIN, CS, CSC, CSEC, CVEC, ECON, EEE, EEEC, EESS, ELH, ENE, ENEC, ENG, HIST, IEEC, IEM, LMS, MAEC, MAT, MATH, ME, ME(DES), ME(MEC), MEEC, MEEC(DES), MEEC(MEC), MS, MS(MSB) 2, MS(MSB) 3, MS(MSB) 4, MTEC, PHIL, PHY, PPGA, PSY, REP, SOC, SSM |
| Not Available As BDE/UE To Programme | BIE, CBE |
| Mutually Exclusive With | AB112, BU8501, MB103 |
| Exam |
| Mon | Tue | Wed | Thu | Fri | |
|---|---|---|---|---|---|
| 930 | |||||
| 1000 | |||||
| 1030 | |||||
| 1100 | |||||
| 1130 | |||||
| 1200 | |||||
| 1230 | |||||
| 1300 | |||||
| 1330 | |||||
| 1400 | |||||
| 1430 | |||||
| 1500 | |||||
| 1530 | |||||
| 1600 | |||||
| 1630 | |||||
| 1700 | |||||
| 1730 | |||||
| 1800 |
| Mon | Tue | Wed | Thu | Fri | ||||||
|---|---|---|---|---|---|---|---|---|---|---|
| 900 | 00643 TUT (1) 0900-1030 Mon TR+106 Wk2-13 | 00645 TUT (3) 0900-1030 Mon TR+108 Wk2-13 | 00647 TUT (5) 0900-1030 Mon TR+110 Wk2-13 | 00649 TUT (7) 0900-1030 Tue TR+30 Wk2-13 | 00663 TUT (21) 0900-1030 Tue TR+29 Wk2-13 | COMMON LEC (1) 0900-1030 Wed LT1A Wk1-9,11-13 | 00657 TUT (15) 0900-1030 Fri TR+29 Wk2-13 | 00661 TUT (19) 0900-1030 Fri TR+30 Wk2-13 | ||
| 930 | ||||||||||
| 1000 | ||||||||||
| 1030 | 00644 TUT (2) 1030-1200 Mon TR+106 Wk2-13 | 00646 TUT (4) 1030-1200 Mon TR+108 Wk2-13 | 00648 TUT (6) 1030-1200 Mon TR+110 Wk2-13 | 00650 TUT (8) 1030-1200 Tue TR+30 Wk2-13 | 00664 TUT (22) 1030-1200 Tue TR+29 Wk2-13 | 00658 TUT (16) 1030-1200 Fri TR+29 Wk2-13 | 00662 TUT (20) 1030-1200 Fri TR+30 Wk2-13 | |||
| 1100 | ||||||||||
| 1130 | ||||||||||
| 1200 | ||||||||||
| 1230 | ||||||||||
| 1300 | 00659 TUT (17) 1300-1430 Fri TR+29 Wk2-13 | |||||||||
| 1330 | 00651 TUT (9) 1330-1500 Tue TR+29 Wk2-13 | 00653 TUT (11) 1330-1500 Tue TR+30 Wk2-13 | 00655 TUT (13) 1330-1500 Tue TR+107 Wk2-13 | |||||||
| 1400 | ||||||||||
| 1430 | 00660 TUT (18) 1430-1600 Fri TR+29 Wk2-13 | 00665 TUT (23) 1430-1600 Fri TR+78 Wk2-13 | ||||||||
| 1500 | 00652 TUT (10) 1500-1630 Tue TR+29 Wk2-13 | 00654 TUT (12) 1500-1630 Tue TR+30 Wk2-13 | 00656 TUT (14) 1500-1630 Tue TR+107 Wk2-13 | |||||||
| 1530 | ||||||||||
| 1600 | 00666 TUT (24) 1600-1730 Fri TR+78 Wk2-13 | |||||||||
| 1630 | ||||||||||
| 1700 | ||||||||||
| 1730 | COMMON LEC (1) 1730-1900 Mon LT1A Wk10 | |||||||||
| 1800 | ||||||||||
| 1830 | ||||||||||
