AY2026 Semester 1 data is now available →
AY2020/2021 Semester 1
This course aims to provide you with the opportunity to learn and the application of the basic principles of marketing in the Singapore market. A good understanding of marketing, by itself and in relation to other disciplines, is critical for anyone interested in developing successful and sustainable business enterprises. Hence, this course is a foundational course for marketing that is suitable for all students interested in business and accountancy. At the end of this course, you will be able to develop suitable customer-driven strategies to take advantage of potential market opportunities and manage the marketing process.
| AUs | 3.0 AUs |
| Categories | CoreBDE |
| Not Available To Programme | ACBS(GA) 2, ACBS(GA) 3, ACBS(GA) 4, ACBS(GB) 1, ACBS(GB) 2, ACBS(GB) 3, ACBS(GB) 4, ACC(GA) 2, ACC(GA) 3, ACC(GB) 1, ACC(GB) 2, ACC(GB) 3, BCE 1, BCE 2, BCE 3, BCE 4, BCG 1, BCG 2, BCG 3, BCG 4, BUS 2, BUS 3, BUS(GB) 1, CSC, MS |
| Mutually Exclusive With | BU8501 |
| Exam |
| Mon | Tue | Wed | Thu | Fri | |
|---|---|---|---|---|---|
| 930 | |||||
| 1000 | |||||
| 1030 | |||||
| 1100 | |||||
| 1130 | |||||
| 1200 | |||||
| 1230 | |||||
| 1300 | |||||
| 1330 | |||||
| 1400 | |||||
| 1430 | |||||
| 1500 | |||||
| 1530 | |||||
| 1600 | |||||
| 1630 | |||||
| 1700 | |||||
| 1730 | |||||
| 1800 |
| Mon | Tue | Wed | Thu | Fri | ||||||
|---|---|---|---|---|---|---|---|---|---|---|
| 900 | 00624 TUT (1) 0900-1030 Mon TR+29 Wk2-13 | 00628 TUT (5) 0900-1030 Tue TR+29 Wk2-13 | 00629 TUT (6) 0900-1030 Tue TR+30 Wk2-13 | 00647 TUT (24) 0900-1030 Tue TR+32 Wk2-13 | COMMON LEC (1) 0900-1030 Wed ONLINE | 00625 TUT (2) 0900-1030 Fri TR+108 Wk2-13 | 00639 TUT (16) 0900-1030 Fri TR+29 Wk2-13 | 00640 TUT (17) 0900-1030 Fri TR+30 Wk2-13 | 00648 TUT (25) 0900-1030 Fri TR+110 Wk2-13 | |
| 930 | ||||||||||
| 1000 | ||||||||||
| 1030 | 00626 TUT (3) 1030-1200 Mon TR+29 Wk2-13 | 00630 TUT (7) 1030-1200 Tue TR+29 Wk2-13 | 00631 TUT (8) 1030-1200 Tue TR+32 Wk2-13 | 00632 TUT (9) 1030-1200 Tue TR+30 Wk2-13 | 00627 TUT (4) 1030-1200 Fri TR+108 Wk2-13 | 00641 TUT (18) 1030-1200 Fri TR+29 Wk2-13 | 00642 TUT (19) 1030-1200 Fri TR+30 Wk2-13 | 00649 TUT (26) 1030-1200 Fri TR+110 Wk2-13 | ||
| 1100 | ||||||||||
| 1130 | ||||||||||
| 1200 | ||||||||||
| 1230 | ||||||||||
| 1300 | 00633 TUT (10) 1300-1430 Tue TR+29 Wk2-13 | 00643 TUT (20) 1300-1430 Fri TR+29 Wk2-13 | 00644 TUT (21) 1300-1430 Fri TR+30 Wk2-13 | |||||||
| 1330 | 00634 TUT (11) 1330-1500 Tue TR+30 Wk2-13 | 00635 TUT (12) 1330-1500 Tue TR+107 Wk2-13 | ||||||||
| 1400 | ||||||||||
| 1430 | 00636 TUT (13) 1430-1600 Tue TR+29 Wk2-13 | 00645 TUT (22) 1430-1600 Fri TR+29 Wk2-13 | 00646 TUT (23) 1430-1600 Fri TR+30 Wk2-13 | |||||||
| 1500 | 00637 TUT (14) 1500-1630 Tue TR+30 Wk2-13 | 00638 TUT (15) 1500-1630 Tue TR+107 Wk2-13 | ||||||||
| 1530 | ||||||||||
| 1600 | ||||||||||
