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AY2014/2015 Semester 2
A good understanding of marketing, by itself and in relation to other disciplines, is critical for anyone interested in business. This course aims to provide students with a firm understanding of the basic principles of marketing. It lays the foundation for a better understanding of how successful and sustainable business enterprises can be developed. To enable participants to develop strong analytical skills and to apply the marketing theories and concepts, a multi-media pedagogical approach will be adopted. In addition to a global perspective, real life marketing cases and examples will also be drawn from the Asian and local environment. At the end of this course, students will be able to develop suitable marketing strategies to take advantage of potential market opportunities and have an understanding of how to manage the marketing process.
| AUs | 3.0 AUs |
| Categories | CoreBDE |
| Not Available To Programme | ACBS(GA) 2, ACBS(GA) 3, ACBS(GA) 4, ACBS(GB) 1, ACBS(GB) 2, ACBS(GB) 3, ACBS(GB) 4, ACC(GA) 2, ACC(GA) 3, ACC(GB) 1, ACC(GB) 2, ACC(GB) 3, ADM, AERO, ASEC, BCE 1, BCE 2, BCE 3, BCE 4, BCG 1, BCG 2, BCG 3, BCG 4, BEEC, BMS, BS, BUS 1, BUS 2, BUS 3, CBEC, CE, CEE, CEEC, CHEM, CHIN, CS, CSC, CSEC, CVEC, ECON, EEE, EEEC, EESS, ELH, ENE, ENEC, ENG, HIST, IEEC, IEM, LMS, MAEC, MAT, MATH, ME, ME(DES), ME(MEC), MEEC, MEEC(DES), MEEC(MEC), MS, MS(MSB) 2, MS(MSB) 3, MS(MSB) 4, MTEC, PHIL, PHY, PPGA, PSY, REP, SOC, SSM |
| Not Available As BDE/UE To Programme | BIE, CBE |
| Mutually Exclusive With | AB112, BU8501, MB103 |
| Exam |
| Mon | Tue | Wed | Thu | Fri | |
|---|---|---|---|---|---|
| 930 | |||||
| 1000 | |||||
| 1030 | |||||
| 1100 | |||||
| 1130 | |||||
| 1200 | |||||
| 1230 | |||||
| 1300 | |||||
| 1330 | |||||
| 1400 | |||||
| 1430 | |||||
| 1500 | |||||
| 1530 | |||||
| 1600 | |||||
| 1630 | |||||
| 1700 | |||||
| 1730 | |||||
| 1800 |
| Mon | Tue | Wed | Thu | Fri | |||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| 900 | 00631 TUT (1) 0900-1030 Mon TR+29 Wk2-13 | 00633 TUT (3) 0900-1030 Mon TR+30 Wk2-13 | 00635 TUT (5) 0900-1030 Mon TR+108 Wk2-13 | COMMON LEC (1) 0900-1030 Wed LKC-LT | 00643 TUT (13) 0900-1030 Thu TR+106 Wk2-13 | 00645 TUT (15) 0900-1030 Thu TR+107 Wk2-13 | 00647 TUT (17) 0900-1030 Fri TR+29 Wk2-13 | 00649 TUT (19) 0900-1030 Fri TR+30 Wk2-13 | |||
| 930 | |||||||||||
| 1000 | |||||||||||
| 1030 | 00632 TUT (2) 1030-1200 Mon TR+29 Wk2-13 | 00634 TUT (4) 1030-1200 Mon TR+30 Wk2-13 | 00636 TUT (6) 1030-1200 Mon TR+108 Wk2-13 | 00644 TUT (14) 1030-1200 Thu TR+106 Wk2-13 | 00646 TUT (16) 1030-1200 Thu TR+107 Wk2-13 | 00648 TUT (18) 1030-1200 Fri TR+29 Wk2-13 | 00650 TUT (20) 1030-1200 Fri TR+30 Wk2-13 | ||||
| 1100 | |||||||||||
| 1130 | |||||||||||
| 1200 | |||||||||||
| 1230 | |||||||||||
| 1300 | 00637 TUT (7) 1300-1430 Tue TR+29 Wk2-13 | 00639 TUT (9) 1300-1430 Tue TR+30 Wk2-13 | 00641 TUT (11) 1300-1430 Tue TR+107 Wk2-13 | 00651 TUT (21) 1300-1430 Fri TR+32 Wk2-13 | |||||||
| 1330 | |||||||||||
| 1400 | |||||||||||
| 1430 | 00638 TUT (8) 1430-1600 Tue TR+29 Wk2-13 | 00640 TUT (10) 1430-1600 Tue TR+30 Wk2-13 | 00642 TUT (12) 1430-1600 Tue TR+107 Wk2-13 | 00652 TUT (22) 1430-1600 Fri TR+32 Wk2-13 | |||||||
| 1500 | |||||||||||
| 1530 | |||||||||||
