Not offered in the current semester · Last offered AY2017/2018 Semester 2

Retail Management

Last offered — AY2017/2018 Semester 2

Nature of retailing. Types of retailing institutions. Consumer behaviour and decision making. Shopping strategies. Evaluation of stores. Retail strategy. Financial strategy. Merchandising planning and control. Inventory methods. Retail buying. Pricing. Merchandise handling. Retail promotion and advertising. Personal selling. The store: Location,Appearance, Display. Retail research. Human resource management. Franchising.

Total hours per week: 4 hrs

AUs	4.0 AUs
Grade Type
Prerequisite	AB112, AB1501
Exam

Prerequisite Graph

Required first

AB1501Marketing

BM3503

Retail Management

Unlocks

No modules unlocked

Available Indexes

	Mon	Tue	Wed	Thu	Fri
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Other offerings

AY16/17

Semester 1Semester 2Sp. Term

AY15/16

Semester 1Semester 2Sp. Term

AY14/15

Semester 1Semester 2Sp. Term

Other Relevant Mods

BM2501

Market Behaviour

BM2502

Market Intelligence

BM2503

Market Relationships

BM2504

Integrated Marketing Communications

BM2506

Digital Marketing:Connecting With Customers In Today'S World

BM3501

Marketing Strategy

BM3502

Global Business Strategy

BM3505

Services Marketing

Not Available To Programme
Not Available To All Programme With
Not Available As BDE/UE To Programme
Not Available As Core To Programme
Not Available As PE To Programme
Mutually Exclusive With	BM321
Not Offered As BDE	Yes
Not Offered As Unrestricted Elective

Not Available To Programme
Not Available To All Programme With
Not Available As BDE/UE To Programme
Not Available As Core To Programme
Not Available As PE To Programme
Mutually Exclusive With	BM321
Not Offered As BDE	Yes
Not Offered As Unrestricted Elective

	Mon	Tue	Wed	Thu	Fri
830	00756 SEM (1) 0830-1230 Mon S4-SR10
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