Historical snapshot — AY2015/2016 Semester 2 · View current offering →
ModsBM3503AY2015/2016 Semester 2
Retail Management
AY2015/2016 Semester 2
Nature of retailing. Types of retailing institutions. Consumer behaviour and decision making. Shopping strategies. Evaluation of stores. Retail strategy. Financial strategy. Merchandising planning and control. Inventory methods. Retail buying. Pricing. Merchandise handling. Retail promotion and advertising. Personal selling. The store: Location,Appearance, Display. Retail research. Human resource management. Franchising.
| AUs | 4.0 AUs |
| Categories | CoreBDE |
| Mutually Exclusive With | BM321 |
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