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AY2015/2016 Semester 2
Nature of retailing. Types of retailing institutions. Consumer behaviour and decision making. Shopping strategies. Evaluation of stores. Retail strategy. Financial strategy. Merchandising planning and control. Inventory methods. Retail buying. Pricing. Merchandise handling. Retail promotion and advertising. Personal selling. The store: Location,Appearance, Display. Retail research. Human resource management. Franchising.
| AUs | 4.0 AUs |
| Categories | CoreBDE |
| Mutually Exclusive With | BM321 |
| Exam |
| Mon | Tue | Wed | Thu | Fri | |
|---|---|---|---|---|---|
| 830 | 00739 SEM (1) 0830-1230 Mon S4-SR10 | ||||
| 900 | |||||
| 930 | |||||
| 1000 | |||||
| 1030 | |||||
| 1100 | |||||
| 1130 | |||||
| 1200 |
