Market Intelligence

This course aims to develop students' basic skills in conducting and evaluating marketing research projects. It is primarily designed for those who intend to pursue a career in marketing research and for those who will rely on marketing research information for decision making. The main emphasis is on problem formulation, research design, methods of data collection, and data analysis.

AUs	4.0 AUs
Exam	N/A
Grade Type	N/A
Maintaining Dept	N/A
Prerequisites	N/A
Mutually Exclusive With	BM2510
Not Available To Programme	N/A
Not Available To All Programme With	(Admyr 2021-onwards)
Not available as Core for programmes	N/A
Not Available as PE for programmes	N/A
Not Available as BDE/UEs for programmes	N/A
Not Offered To	N/A

Total hours per week: 6 hrs

Available Indexes

	Mon		Tue
930			01201 SEM (2) 0930-1220 Tue FTR3, S4-SR19 Wk9,10,13	01201 SEM (2) 0930-1220 Tue FTR3, S4-SR19 Wk9,10,13,
1000
1030
1100
1130
1200
1230
1300
1330
1400
1430	01200 SEM (1) 1430-1720 Mon ITL-SA1, S4-SR12 Wk9,10,13	01200 SEM (1) 1430-1720 Mon ITL-SA1, S4-SR12 Wk9,10,13,	01202 SEM (3) 1430-1720 Tue FTR3, S4-SR19 Wk9,10,13	01202 SEM (3) 1430-1720 Tue FTR3, S4-SR19 Wk9,10,13,
1500
1530
1600
1630
1700

Other Relevant Mods

BM2501

Market Behaviour

BM2504

Integrated Marketing Communications

BM2506

Digital Marketing:Connecting With Customers In Today'S World

BM2507

Marketing Analytics

BM2509

Consumer Insights

BM2510

Market Intelligence

BM2512

Integrated Marketing Communications

BM2514

Digital Marketing

BM2515

Marketing Analytics