Historical snapshot — AY2023/2024 Semester 1 · View current offering →

Market Intelligence

AY2023/2024 Semester 1

This course aims to develop students' basic skills in conducting and evaluating marketing research projects. It is primarily designed for those who intend to pursue a career in marketing research and for those who will rely on marketing research information for decision making. The main emphasis is on problem formulation, research design, methods of data collection, and data analysis.

AUs	4.0 AUs
Categories	CoreBDE
Not Available To All Programme With	(Admyr 2021-onwards)
Mutually Exclusive With	BM2510
Exam

Available Indexes

	Mon		Tue
930			01201 SEM (2) 0930-1220 Tue FTR3, S4-SR19 Wk9,10,13	01201 SEM (2) 0930-1220 Tue FTR3, S4-SR19 Wk9,10,13,
1000
1030
1100
1130
1200
1230
1300
1330
1400
1430	01200 SEM (1) 1430-1720 Mon ITL-SA1, S4-SR12 Wk9,10,13	01200 SEM (1) 1430-1720 Mon ITL-SA1, S4-SR12 Wk9,10,13,	01202 SEM (3) 1430-1720 Tue FTR3, S4-SR19 Wk9,10,13	01202 SEM (3) 1430-1720 Tue FTR3, S4-SR19 Wk9,10,13,
1500
1530
1600
1630
1700

	Mon	Tue	Wed	Thu	Fri
930
1000
1030
1100
1130
1200
1230
1300
1330
1400
1430
1500
1530
1600
1630
1700
1730
1800