Historical snapshot — AY2016/2017 Semester 2 · View current offering →
ModsBM3503AY2016/2017 Semester 2
Retail Management
AY2016/2017 Semester 2
Nature of retailing. Types of retailing institutions. Consumer behaviour and decision making. Shopping strategies. Evaluation of stores. Retail strategy. Financial strategy. Merchandising planning and control. Inventory methods. Retail buying. Pricing. Merchandise handling. Retail promotion and advertising. Personal selling. The store: Location,Appearance, Display. Retail research. Human resource management. Franchising.
| AUs | 4.0 AUs |
| Categories | CoreBDE |
| Mutually Exclusive With | BM321 |
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