Historical snapshot — AY2014/2015 Semester 2 · View current offering →
ModsBM3503AY2014/2015 Semester 2
Retail Management
AY2014/2015 Semester 2
Nature of retailing. Types of retailing institutions. Consumer behaviour and decision making. Shopping strategies. Evaluation of stores. Retail strategy. Financial strategy. Merchandising planning and control. Inventory methods. Retail buying. Pricing. Merchandise handling. Retail promotion and advertising. Personal selling. The store: Location,Appearance, Display. Retail research. Human resource management. Franchising.
| AUs | 4.0 AUs |
| Categories | CoreBDE |
| Mutually Exclusive With | BM321 |
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