AY2026 Semester 1 data is now available →
AY2025/2026 Semester 1
This course aims to provide you with the opportunity to learn and the application of the basic principles of marketing in the Singapore market. A good understanding of marketing, by itself and in relation to other disciplines, is critical for anyone interested in developing successful and sustainable business enterprises. Hence, this course is a foundational course for marketing that is suitable for all students interested in business and accountancy. At the end of this course, you will be able to develop suitable customer-driven strategies to take advantage of potential market opportunities and manage the marketing process.
| AUs | 3.0 AUs |
| Categories | CoreBDE |
| Mutually Exclusive With | BU5501, BU8501 |
| Exam |
| Mon | Tue | Wed | Thu | Fri | |
|---|---|---|---|---|---|
| 930 | |||||
| 1000 | |||||
| 1030 | |||||
| 1100 | |||||
| 1130 | |||||
| 1200 | |||||
| 1230 | |||||
| 1300 | |||||
| 1330 | |||||
| 1400 | |||||
| 1430 | |||||
| 1500 | |||||
| 1530 | |||||
| 1600 | |||||
| 1630 | |||||
| 1700 | |||||
| 1730 | |||||
| 1800 |
| Mon | Tue | Wed | Thu | Fri | ||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 830 | 00861 TUT (1) 0830-1020 Mon TR+79, ONLINE Wk2-9,11-13, Teaching Wk10 | 00861 TUT (1) 0830-1020 Mon TR+79, ONLINE Wk2-9,11-13, Teaching Wk10 | 00883 TUT (23) 0830-1020 Mon TR+107, ONLINE Wk2-9,11-13, Teaching Wk10 | 00883 TUT (23) 0830-1020 Mon TR+107, ONLINE Wk2-9,11-13, Teaching Wk10 | 00864 TUT (4) 0830-1020 Tue TR+108, ONLINE Wk2-9,11-13, Teaching Wk10 | 00864 TUT (4) 0830-1020 Tue TR+108, ONLINE Wk2-9,11-13, Teaching Wk10 | 00865 TUT (5) 0830-1020 Tue LHS-TR+55, ONLINE Wk2-9,11-13, Teaching Wk10 | 00865 TUT (5) 0830-1020 Tue LHS-TR+55, ONLINE Wk2-9,11-13, Teaching Wk10 | 00863 TUT (3) 0830-1020 Fri TR+107, ONLINE Wk2-9,11-13, Teaching Wk10 | 00863 TUT (3) 0830-1020 Fri TR+107, ONLINE Wk2-9,11-13, Teaching Wk10 | 00873 TUT (13) 0830-1020 Fri TR+110, ONLINE Wk2-9,11-13, Teaching Wk10 | 00873 TUT (13) 0830-1020 Fri TR+110, ONLINE Wk2-9,11-13, Teaching Wk10 | 00877 TUT (17) 0830-1020 Fri TR+108, ONLINE Wk2-9,11-13, Teaching Wk10 | 00877 TUT (17) 0830-1020 Fri TR+108, ONLINE Wk2-9,11-13, Teaching Wk10 | ||||||
| 900 | ||||||||||||||||||||
| 930 | COMMON LEC (1) 0930-1020 Wed ONLINE | |||||||||||||||||||
| 1000 | ||||||||||||||||||||
| 1030 | 00862 TUT (2) 1030-1220 Mon TR+79, ONLINE Wk2-9,11-13, Teaching Wk10 | 00862 TUT (2) 1030-1220 Mon TR+79, ONLINE Wk2-9,11-13, Teaching Wk10 | 00884 TUT (24) 1030-1220 Mon TR+107, ONLINE Wk2-9,11-13, Teaching Wk10 | 00884 TUT (24) 1030-1220 Mon TR+107, ONLINE Wk2-9,11-13, Teaching Wk10 | 00866 TUT (6) 1030-1220 Tue TR+108, ONLINE Wk2-9,11-13, Teaching Wk10 | 00866 TUT (6) 1030-1220 Tue TR+108, ONLINE Wk2-9,11-13, Teaching Wk10 | 00867 TUT (7) 1030-1220 Tue TR+112, ONLINE Wk2-9,11-13, Teaching Wk10 | 00867 TUT (7) 1030-1220 Tue TR+112, ONLINE Wk2-9,11-13, Teaching Wk10 | 00868 TUT (8) 1030-1220 Tue TR+111, ONLINE Wk2-9,11-13, Teaching Wk10 | 00868 TUT (8) 1030-1220 Tue TR+111, ONLINE Wk2-9,11-13, Teaching Wk10 | 00876 TUT (16) 1030-1220 Fri TR+108, ONLINE Wk2-9,11-13, Teaching Wk10 | 00876 TUT (16) 1030-1220 Fri TR+108, ONLINE Wk2-9,11-13, Teaching Wk10 | 00879 TUT (19) 1030-1220 Fri TR+107, ONLINE Wk2-9,11-13, Teaching Wk10 | 00879 TUT (19) 1030-1220 Fri TR+107, ONLINE Wk2-9,11-13, Teaching Wk10 | 00881 TUT (21) 1030-1220 Fri TR+110, ONLINE Wk2-9,11-13, Teaching Wk10 | 00881 TUT (21) 1030-1220 Fri TR+110, ONLINE Wk2-9,11-13, Teaching Wk10 | 00885 TUT (25) 1030-1220 Fri TR+109, ONLINE Wk2-9,11-13, Teaching Wk10 | 00885 TUT (25) 1030-1220 Fri TR+109, ONLINE Wk2-9,11-13, Teaching Wk10 | ||
| 1100 | ||||||||||||||||||||
| 1130 | ||||||||||||||||||||
| 1200 | ||||||||||||||||||||
| 1230 | ||||||||||||||||||||
| 1300 | ||||||||||||||||||||
| 1330 | 00875 TUT (15) 1330-1520 Mon TR+108, ONLINE Wk2-9,11-13, Teaching Wk10 | 00875 TUT (15) 1330-1520 Mon TR+108, ONLINE Wk2-9,11-13, Teaching Wk10 | 00869 TUT (9) 1330-1520 Tue TR+111, ONLINE Wk2-9,11-13, Teaching Wk10 | 00869 TUT (9) 1330-1520 Tue TR+111, ONLINE Wk2-9,11-13, Teaching Wk10 | 00870 TUT (10) 1330-1520 Tue TR+37, ONLINE Wk2-9,11-13, Teaching Wk10 | 00870 TUT (10) 1330-1520 Tue TR+37, ONLINE Wk2-9,11-13, Teaching Wk10 | 00871 TUT (11) 1330-1520 Tue TR+112, ONLINE Wk2-9,11-13, Teaching Wk10 | 00871 TUT (11) 1330-1520 Tue TR+112, ONLINE Wk2-9,11-13, Teaching Wk10 | 00878 TUT (18) 1330-1520 Fri TR+107, ONLINE Wk2-9,11-13, Teaching Wk10 | 00878 TUT (18) 1330-1520 Fri TR+107, ONLINE Wk2-9,11-13, Teaching Wk10 | 00880 TUT (20) 1330-1520 Fri TR+109, ONLINE Wk2-9,11-13, Teaching Wk10 | 00880 TUT (20) 1330-1520 Fri TR+109, ONLINE Wk2-9,11-13, Teaching Wk10 | ||||||||
| 1400 | ||||||||||||||||||||
| 1430 | ||||||||||||||||||||
| 1500 | ||||||||||||||||||||
| 1530 | 00872 TUT (12) 1530-1720 Tue TR+111, ONLINE Wk2-9,11-13, Teaching Wk10 | 00872 TUT (12) 1530-1720 Tue TR+111, ONLINE Wk2-9,11-13, Teaching Wk10 | 00874 TUT (14) 1530-1720 Tue TR+37, ONLINE Wk2-9,11-13, Teaching Wk10 | 00874 TUT (14) 1530-1720 Tue TR+37, ONLINE Wk2-9,11-13, Teaching Wk10 | 00882 TUT (22) 1530-1720 Fri TR+109, ONLINE Wk2-9,11-13, Teaching Wk10 | 00882 TUT (22) 1530-1720 Fri TR+109, ONLINE Wk2-9,11-13, Teaching Wk10 | ||||||||||||||
| 1600 | ||||||||||||||||||||
| 1630 | ||||||||||||||||||||
| 1700 | ||||||||||||||||||||
