AY2026 Semester 1 data is now available →
AY2022/2023 Semester 1
This course aims to provide you with the opportunity to learn and the application of the basic principles of marketing in the Singapore market. A good understanding of marketing, by itself and in relation to other disciplines, is critical for anyone interested in developing successful and sustainable business enterprises. Hence, this course is a foundational course for marketing that is suitable for all students interested in business and accountancy. At the end of this course, you will be able to develop suitable customer-driven strategies to take advantage of potential market opportunities and manage the marketing process.
| AUs | 3.0 AUs |
| Categories | CoreBDE |
| Mutually Exclusive With | BU5501, BU8501 |
| Exam |
| Mon | Tue | Wed | Thu | Fri | |
|---|---|---|---|---|---|
| 930 | |||||
| 1000 | |||||
| 1030 | |||||
| 1100 | |||||
| 1130 | |||||
| 1200 | |||||
| 1230 | |||||
| 1300 | |||||
| 1330 | |||||
| 1400 | |||||
| 1430 | |||||
| 1500 | |||||
| 1530 | |||||
| 1600 | |||||
| 1630 | |||||
| 1700 | |||||
| 1730 | |||||
| 1800 |
| Mon | Tue | Wed | Thu | Fri | |||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| 830 | 01039 TUT (1) 0830-1020 Mon TR+30 Wk2-13 | 01041 TUT (3) 0830-1020 Tue TR+29 Wk2-13 | 01042 TUT (4) 0830-1020 Tue TR+30 Wk2-13 | 01053 TUT (15) 0830-1020 Fri TR+108 Wk2-13 | 01055 TUT (17) 0830-1020 Fri TR+29 Wk2-13 | 01062 TUT (24) 0830-1020 Fri TR+110 Wk2-13 | |||||
| 900 | |||||||||||
| 930 | COMMON LEC (1) 0930-1020 Wed ONLINE | ||||||||||
| 1000 | |||||||||||
| 1030 | 01040 TUT (2) 1030-1220 Mon TR+30 Wk2-13 | 01043 TUT (5) 1030-1220 Tue TR+29 Wk2-13 | 01044 TUT (6) 1030-1220 Tue TR+30 Wk2-13 | 01045 TUT (7) 1030-1220 Tue TR+31 Wk2-13 | 01054 TUT (16) 1030-1220 Fri TR+108 Wk2-13 | 01056 TUT (18) 1030-1220 Fri TR+29 Wk2-13 | 01057 TUT (19) 1030-1220 Fri TR+30 Wk2-13 | 01063 TUT (25) 1030-1220 Fri TR+110 Wk2-13 | |||
| 1100 | |||||||||||
| 1130 | |||||||||||
| 1200 | |||||||||||
| 1230 | |||||||||||
| 1300 | |||||||||||
| 1330 | 01046 TUT (8) 1330-1520 Tue TR+29 Wk2-13 | 01047 TUT (9) 1330-1520 Tue TR+30 Wk2-13 | 01048 TUT (10) 1330-1520 Tue TR+31 Wk2-13 | 01058 TUT (20) 1330-1520 Fri TR+29 Wk2-13 | 01059 TUT (21) 1330-1520 Fri TR+30 Wk2-13 | ||||||
| 1400 | |||||||||||
| 1430 | |||||||||||
| 1500 | |||||||||||
| 1530 | 01049 TUT (11) 1530-1720 Tue TR+29 Wk2-13 | 01050 TUT (12) 1530-1720 Tue TR+30 Wk2-13 | 01051 TUT (13) 1530-1720 Tue TR+31 Wk2-13 | 01052 TUT (14) 1530-1720 Tue TR+110 Wk2-13 | 01060 TUT (22) 1530-1720 Fri TR+29 Wk2-13 | 01061 TUT (23) 1530-1720 Fri TR+30 Wk2-13 | |||||
| 1600 | |||||||||||
| 1630 | |||||||||||
| 1700 | |||||||||||
