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AY2015/2016 Semester 2
A good understanding of marketing, by itself and in relation to other disciplines, is critical for anyone interested in business. This course aims to provide students with a firm understanding of the basic principles of marketing. It lays the foundation for a better understanding of how successful and sustainable business enterprises can be developed. To enable participants to develop strong analytical skills and to apply the marketing theories and concepts, a multi-media pedagogical approach will be adopted. In addition to a global perspective, real life marketing cases and examples will also be drawn from the Asian and local environment. At the end of this course, students will be able to develop suitable marketing strategies to take advantage of potential market opportunities and have an understanding of how to manage the marketing process.
| AUs | 3.0 AUs |
| Categories | CoreBDE |
| Not Available To Programme | ACBS(GA) 2, ACBS(GA) 3, ACBS(GA) 4, ACBS(GB) 1, ACBS(GB) 2, ACBS(GB) 3, ACBS(GB) 4, ACC(GA) 2, ACC(GA) 3, ACC(GB) 1, ACC(GB) 2, ACC(GB) 3, BCE, BCG, BUS 1, BUS 2, BUS 3, MS-2ndMaj/Spec(MSB) 2, MS-2ndMaj/Spec(MSB) 3, MS-2ndMaj/Spec(MSB) 4 |
| Mutually Exclusive With | AB112, BU8501, MB103 |
| Exam |
| Mon | Tue | Wed | Thu | Fri | |
|---|---|---|---|---|---|
| 930 | |||||
| 1000 | |||||
| 1030 | |||||
| 1100 | |||||
| 1130 | |||||
| 1200 | |||||
| 1230 | |||||
| 1300 | |||||
| 1330 | |||||
| 1400 | |||||
| 1430 | |||||
| 1500 | |||||
| 1530 | |||||
| 1600 | |||||
| 1630 | |||||
| 1700 | |||||
| 1730 | |||||
| 1800 |
| Mon | Tue | Wed | Thu | Fri | |||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| 900 | 00646 TUT (1) 0900-1030 Mon TR+106 Wk2-13 | 00648 TUT (3) 0900-1030 Mon TR+107 Wk2-13 | 00650 TUT (5) 0900-1030 Mon TR+108 Wk2-13 | COMMON LEC (1) 0900-1030 Wed LKC-LT | 00658 TUT (13) 0900-1030 Thu LHS-TR+50 Wk2-13 | 00660 TUT (15) 0900-1030 Thu LHS-TR+51 Wk2-13 | 00662 TUT (17) 0900-1030 Fri LHS-TR+50 Wk2-13 | 00664 TUT (19) 0900-1030 Fri LHS-TR+51 Wk2-13 | |||
| 930 | |||||||||||
| 1000 | |||||||||||
| 1030 | 00647 TUT (2) 1030-1200 Mon TR+106 Wk2-13 | 00649 TUT (4) 1030-1200 Mon TR+107 Wk2-13 | 00651 TUT (6) 1030-1200 Mon TR+108 Wk2-13 | 00659 TUT (14) 1030-1200 Thu LHS-TR+50 Wk2-13 | 00661 TUT (16) 1030-1200 Thu LHS-TR+51 Wk2-13 | 00663 TUT (18) 1030-1200 Fri LHS-TR+50 Wk2-13 | 00665 TUT (20) 1030-1200 Fri LHS-TR+51 Wk2-13 | ||||
| 1100 | |||||||||||
| 1130 | |||||||||||
| 1200 | |||||||||||
| 1230 | 00666 TUT (21) 1230-1400 Fri LHS-TR+51 Wk2-13 | ||||||||||
| 1300 | 00652 TUT (7) 1300-1430 Tue LHS-TR+48 Wk2-13 | 00654 TUT (9) 1300-1430 Tue LHS-TR+50 Wk2-13 | 00656 TUT (11) 1300-1430 Tue LHS-TR+51 Wk2-13 | ||||||||
| 1330 | |||||||||||
| 1400 | 00667 TUT (22) 1400-1530 Fri LHS-TR+51 Wk2-13 | ||||||||||
| 1430 | 00653 TUT (8) 1430-1600 Tue LHS-TR+48 Wk2-13 | 00655 TUT (10) 1430-1600 Tue LHS-TR+50 Wk2-13 | 00657 TUT (12) 1430-1600 Tue LHS-TR+51 Wk2-13 | ||||||||
| 1500 | |||||||||||
| 1530 | |||||||||||
