AY2026 Semester 1 data is now available →
AY2016/2017 Semester 1
A good understanding of marketing, by itself and in relation to other disciplines, is critical for anyone interested in business. This course aims to provide students with a firm understanding of the basic principles of marketing. It lays the foundation for a better understanding of how successful and sustainable business enterprises can be developed. To enable participants to develop strong analytical skills and to apply the marketing theories and concepts, a multi-media pedagogical approach will be adopted. In addition to a global perspective, real life marketing cases and examples will also be drawn from the Asian and local environment. At the end of this course, students will be able to develop suitable marketing strategies to take advantage of potential market opportunities and have an understanding of how to manage the marketing process.
| AUs | 3.0 AUs |
| Categories | CoreBDE |
| Not Available To Programme | ACBS(GA) 2, ACBS(GA) 3, ACBS(GA) 4, ACBS(GB) 1, ACBS(GB) 2, ACBS(GB) 3, ACBS(GB) 4, ACC(GA) 2, ACC(GA) 3, ACC(GB) 1, ACC(GB) 2, ACC(GB) 3, BCE, BCG, BUS 1, BUS 2, BUS 3, CSC, MS(ITG), MS(NULL), MS-2ndMaj/Spec(ITG) 2, MS-2ndMaj/Spec(ITG) 3, MS-2ndMaj/Spec(ITG) 4, MS-2ndMaj/Spec(NULL) 2, MS-2ndMaj/Spec(NULL) 3, MS-2ndMaj/Spec(NULL) 4 |
| Not Available To All Programme With | Yr2, Yr2, Yr2, Yr2, Yr2, Yr3, Yr3, Yr3, Yr3, Yr3, Yr4, Yr4, Yr4, Yr4, Yr4 |
| Not Available As Core To Programme | MS-2ndMaj/Spec(ITG)(2016-onwards) |
| Mutually Exclusive With | AB112, BU8501, MB103 |
| Exam |
| Mon | Tue | Wed | Thu | Fri | |
|---|---|---|---|---|---|
| 930 | |||||
| 1000 | |||||
| 1030 | |||||
| 1100 | |||||
| 1130 | |||||
| 1200 | |||||
| 1230 | |||||
| 1300 | |||||
| 1330 | |||||
| 1400 | |||||
| 1430 | |||||
| 1500 | |||||
| 1530 | |||||
| 1600 | |||||
| 1630 | |||||
| 1700 | |||||
| 1730 | |||||
| 1800 |
| Mon | Tue | Wed | Thu | Fri | |||||
|---|---|---|---|---|---|---|---|---|---|
| 900 | 00650 TUT (1) 0900-1030 Mon TR+29 Wk2-13 | 00651 TUT (2) 0900-1030 Mon TR+30 Wk2-13 | 00654 TUT (5) 0900-1030 Tue TR+29 Wk2-13 | 00655 TUT (6) 0900-1030 Tue TR+30 Wk2-13 | COMMON LEC (1) 0900-1030 Wed LT1A | 00664 TUT (15) 0900-1030 Fri TR+29 Wk2-13 | 00665 TUT (16) 0900-1030 Fri TR+30 Wk2-13 | ||
| 930 | |||||||||
| 1000 | |||||||||
| 1030 | 00652 TUT (3) 1030-1200 Mon TR+29 Wk2-13 | 00653 TUT (4) 1030-1200 Mon TR+30 Wk2-13 | 00656 TUT (7) 1030-1200 Tue TR+29 Wk2-13 | 00657 TUT (8) 1030-1200 Tue TR+30 Wk2-13 | 00666 TUT (17) 1030-1200 Fri TR+29 Wk2-13 | 00667 TUT (18) 1030-1200 Fri TR+30 Wk2-13 | |||
| 1100 | |||||||||
| 1130 | |||||||||
| 1200 | |||||||||
| 1230 | |||||||||
| 1300 | 00668 TUT (19) 1300-1430 Fri TR+29 Wk2-13 | 00669 TUT (20) 1300-1430 Fri TR+30 Wk2-13 | |||||||
| 1330 | 00658 TUT (9) 1330-1500 Tue TR+29 Wk2-13 | 00659 TUT (10) 1330-1500 Tue TR+30 Wk2-13 | 00660 TUT (11) 1330-1500 Tue TR+107 Wk2-13 | ||||||
| 1400 | |||||||||
| 1430 | 00670 TUT (21) 1430-1600 Fri TR+29 Wk2-13 | 00671 TUT (22) 1430-1600 Fri TR+30 Wk2-13 | |||||||
| 1500 | 00661 TUT (12) 1500-1630 Tue TR+29 Wk2-13 | 00662 TUT (13) 1500-1630 Tue TR+30 Wk2-13 | 00663 TUT (14) 1500-1630 Tue TR+107 Wk2-13 | ||||||
| 1530 | |||||||||
| 1600 | |||||||||
