AY2026 Semester 1 data is now available →
AY2021/2022 Semester 1
This course aims to provide you with the opportunity to learn and the application of the basic principles of marketing in the Singapore market. A good understanding of marketing, by itself and in relation to other disciplines, is critical for anyone interested in developing successful and sustainable business enterprises. Hence, this course is a foundational course for marketing that is suitable for all students interested in business and accountancy. At the end of this course, you will be able to develop suitable customer-driven strategies to take advantage of potential market opportunities and manage the marketing process.
| AUs | 3.0 AUs |
| Categories | CoreBDE |
| Not Available To Programme | ACBS(GA) 2, ACBS(GA) 3, ACBS(GA) 4, ACBS(GB) 1, ACBS(GB) 2, ACBS(GB) 3, ACBS(GB) 4, ACC(GA) 2, ACC(GA) 3, ACC(GB) 1, ACC(GB) 2, ACC(GB) 3, ACDA 1, BCE 1, BCE 2, BCE 3, BCE 4, BCG 1, BCG 2, BCG 3, BCG 4, BUS 2, BUS 3, BUS(GB) 1 |
| Mutually Exclusive With | BU5501, BU8501 |
| Exam |
| Mon | Tue | Wed | Thu | Fri | |
|---|---|---|---|---|---|
| 930 | |||||
| 1000 | |||||
| 1030 | |||||
| 1100 | |||||
| 1130 | |||||
| 1200 | |||||
| 1230 | |||||
| 1300 | |||||
| 1330 | |||||
| 1400 | |||||
| 1430 | |||||
| 1500 | |||||
| 1530 | |||||
| 1600 | |||||
| 1630 | |||||
| 1700 | |||||
| 1730 | |||||
| 1800 |
| Mon | Tue | Wed | Thu | Fri | ||||||
|---|---|---|---|---|---|---|---|---|---|---|
| 830 | 00894 TUT (1) 0830-1020 Mon TR+30 Wk2-13 | 00897 TUT (4) 0830-1020 Tue TR+30 Wk2-13 | 00917 TUT (24) 0830-1020 Tue TR+31 Wk2-13 | 00896 TUT (3) 0830-1020 Tue TR+29 Wk2-13 | 00907 TUT (14) 0830-1020 Fri TR+108 Wk2-13 | 00909 TUT (16) 0830-1020 Fri TR+29 Wk2-13 | 00910 TUT (17) 0830-1020 Fri TR+30 Wk2-13 | 00918 TUT (25) 0830-1020 Fri TR+110 Wk2-13 | ||
| 900 | ||||||||||
| 930 | COMMON LEC (1) 0930-1020 Wed ONLINE | |||||||||
| 1000 | ||||||||||
| 1030 | 00895 TUT (2) 1030-1220 Mon TR+30 Wk2-13 | 00899 TUT (6) 1030-1220 Tue TR+30 Wk2-13 | 00900 TUT (7) 1030-1220 Tue TR+31 Wk2-13 | 00898 TUT (5) 1030-1220 Tue TR+29 Wk2-13 | 00908 TUT (15) 1030-1220 Fri TR+108 Wk2-13 | 00911 TUT (18) 1030-1220 Fri TR+29 Wk2-13 | 00912 TUT (19) 1030-1220 Fri TR+30 Wk2-13 | 00919 TUT (26) 1030-1220 Fri TR+110 Wk2-13 | ||
| 1100 | ||||||||||
| 1130 | ||||||||||
| 1200 | ||||||||||
| 1230 | ||||||||||
| 1300 | ||||||||||
| 1330 | 00902 TUT (9) 1330-1520 Tue TR+30 Wk2-13 | 00903 TUT (10) 1330-1520 Tue TR+31 Wk2-13 | 00901 TUT (8) 1330-1520 Tue TR+29 Wk2-13 | 00913 TUT (20) 1330-1520 Fri TR+29 Wk2-13 | 00914 TUT (21) 1330-1520 Fri TR+30 Wk2-13 | 00921 TUT (28) 1330-1520 Fri TR+110 Wk2-13 | ||||
| 1400 | ||||||||||
| 1430 | ||||||||||
| 1500 | ||||||||||
| 1530 | 00904 TUT (11) 1530-1720 Tue TR+29 Wk2-13 | 00905 TUT (12) 1530-1720 Tue TR+30 Wk2-13 | 00906 TUT (13) 1530-1720 Tue TR+31 Wk2-13 | 00915 TUT (22) 1530-1720 Fri TR+29 Wk2-13 | 00916 TUT (23) 1530-1720 Fri TR+30 Wk2-13 | |||||
| 1600 | ||||||||||
| 1630 | ||||||||||
| 1700 | ||||||||||
