Marketing
AY2023/2024 Semester 2
This course aims to provide you with the opportunity to learn and the application of the basic principles of marketing in the Singapore market. A good understanding of marketing, by itself and in relation to other disciplines, is critical for anyone interested in developing successful and sustainable business enterprises. Hence, this course is a foundational course for marketing that is suitable for all students interested in business and accountancy. At the end of this course, you will be able to develop suitable customer-driven strategies to take advantage of potential market opportunities and manage the marketing process.
| AUs | 3.0 AUs |
| Categories | CoreBDE |
| Mutually Exclusive With | BU5501, BU8501 |
| Exam |
Available indexes
| Mon | Tue | Wed | Thu | Fri | |||||
|---|---|---|---|---|---|---|---|---|---|
| 830 | 00680 TUT (1) 0830-1020 Mon ONLINE, TR+30 Wk5, Teaching Wk2-4,6-13 | 00683 TUT (4) 0830-1020 Tue ONLINE, TR+108 Wk5, Teaching Wk2-4,6-13 | 00684 TUT (5) 0830-1020 Tue ONLINE, TR+30 Wk5, Teaching Wk2-4,6-13 | 00682 TUT (3) 0830-1020 Fri ONLINE, TR+30 Wk5, Teaching Wk2-4,6-13 | 00696 TUT (17) 0830-1020 Fri ONLINE, TR+31 Wk5, Teaching Wk2-4,6-13 | ||||
| 900 | |||||||||
| 930 | COMMON LEC (1) 0930-1020 Wed ONLINE | ||||||||
| 1000 | |||||||||
| 1030 | 00681 TUT (2) 1030-1220 Mon TR+30 Wk2-4,6-13 | 00685 TUT (6) 1030-1220 Tue ONLINE, LHS-TR+55 Wk5, Teaching Wk2-4,6-13 | 00686 TUT (7) 1030-1220 Tue ONLINE, TR+30 Wk5, Teaching Wk2-4,6-13 | 00687 TUT (8) 1030-1220 Tue ONLINE, TR+92 Wk5, Teaching Wk2-4,6-13 | 00695 TUT (16) 1030-1220 Fri ONLINE, TR+108 Wk5, Teaching Wk2-4,6-13 | 00698 TUT (19) 1030-1220 Fri ONLINE, TR+30 Wk5, Teaching Wk2-4,6-13 | 00704 TUT (25) 1030-1220 Fri ONLINE, TR+31 Wk5, Teaching Wk2-4,6-13 | ||
| 1100 | |||||||||
| 1130 | |||||||||
| 1200 | |||||||||
| 1230 | |||||||||
| 1300 | |||||||||
| 1330 | 00694 TUT (15) 1330-1520 Mon ONLINE, TR+30 Wk5, Teaching Wk2-4,6-13 | 00688 TUT (9) 1330-1520 Tue ONLINE, TR+92 Wk5, Teaching Wk2-4,6-13 | 00689 TUT (10) 1330-1520 Tue ONLINE, TR+30 Wk5, Teaching Wk2-4,6-13 | 00690 TUT (11) 1330-1520 Tue ONLINE, LHS-TR+42 Wk5, Teaching Wk2-4,6-13 | 00699 TUT (20) 1330-1520 Fri ONLINE, TR+108 Wk5, Teaching Wk2-4,6-13 | 00700 TUT (21) 1330-1520 Fri ONLINE, TR+30 Wk5, Teaching Wk2-4,6-13 | |||
| 1400 | |||||||||
| 1430 | |||||||||
| 1500 | |||||||||
| 1530 | 00697 TUT (18) 1530-1720 Mon ONLINE, TR+30 Wk5, Teaching Wk2-4,6-13 | 00691 TUT (12) 1530-1720 Tue ONLINE, LHS-TR+42 Wk5, Teaching Wk2-4,6-13 | 00692 TUT (13) 1530-1720 Tue ONLINE, TR+30 Wk5, Teaching Wk2-4,6-13 | 00693 TUT (14) 1530-1720 Tue ONLINE, TR+92 Wk5, Teaching Wk2-4,6-13 | 00701 TUT (22) 1530-1720 Fri ONLINE, TR+108 Wk5, Teaching Wk2-4,6-13 | 00702 TUT (23) 1530-1720 Fri ONLINE, TR+30 Wk5, Teaching Wk2-4,6-13 | 00703 TUT (24) 1530-1720 Fri ONLINE, TR+107 Wk5, Teaching Wk2-4,6-13 | ||
| 1600 | |||||||||
| 1630 | |||||||||
| 1700 | |||||||||