Marketing
AY2017/2018 Semester 2
A good understanding of marketing, by itself and in relation to other disciplines, is critical for anyone interested in business. This course aims to provide students with a firm understanding of the basic principles of marketing. It lays the foundation for a better understanding of how successful and sustainable business enterprises can be developed. To enable participants to develop strong analytical skills and to apply the marketing theories and concepts, a multi-media pedagogical approach will be adopted. In addition to a global perspective, real life marketing cases and examples will also be drawn from the Asian and local environment. At the end of this course, students will be able to develop suitable marketing strategies to take advantage of potential market opportunities and have an understanding of how to manage the marketing process.
| AUs | 3.0 AUs |
| Categories | CoreBDE |
| Not Available To Programme | ACBS(GA) 2, ACBS(GA) 3, ACBS(GA) 4, ACBS(GB) 1, ACBS(GB) 2, ACBS(GB) 3, ACBS(GB) 4, ACC(GA) 2, ACC(GA) 3, ACC(GB) 1, ACC(GB) 2, ACC(GB) 3, BCE 1, BCE 2, BCE 3, BCE 4, BCG 1, BCG 2, BCG 3, BCG 4, BUS 2, BUS 3, BUS(GB) 1, CSC, MS(ITG), MS(NULL), MS-2ndMaj/Spec(ITG) 2, MS-2ndMaj/Spec(ITG) 3, MS-2ndMaj/Spec(ITG) 4, MS-2ndMaj/Spec(MSB), MS-2ndMaj/Spec(NULL) 2, MS-2ndMaj/Spec(NULL) 3, MS-2ndMaj/Spec(NULL) 4 |
| Not Available To All Programme With | 2nd Maj/Spec(ACC), 2nd Maj/Spec(BAF), 2nd Maj/Spec(BAT), 2nd Maj/Spec(ITG), 2nd Maj/Spec(MKG), 2nd Maj/Spec(OM) |
| Not Available As Core To Programme | MS-2ndMaj/Spec(ITG)(2016-onwards) |
| Mutually Exclusive With | AB112, BU8501, MB103 |
| Exam |
Available Indexes
| Mon | Tue | Wed | Thu | Fri | |||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| 900 | 00656 TUT (1) 0900-1030 Mon TR+106 Wk2-13 | 00658 TUT (3) 0900-1030 Mon TR+107 Wk2-13 | 00660 TUT (5) 0900-1030 Mon TR+108 Wk2-13 | COMMON LEC (1) 0900-1030 Wed LT1A | 00668 TUT (13) 0900-1030 Thu TR+107 Wk2-13 | 00670 TUT (15) 0900-1030 Thu TR+108 Wk2-13 | 00674 TUT (19) 0900-1030 Fri TR+107 Wk2-13 | ||||
| 930 | |||||||||||
| 1000 | |||||||||||
| 1030 | 00657 TUT (2) 1030-1200 Mon TR+106 Wk2-13 | 00659 TUT (4) 1030-1200 Mon TR+107 Wk2-13 | 00661 TUT (6) 1030-1200 Mon TR+108 Wk2-13 | 00669 TUT (14) 1030-1200 Thu TR+107 Wk2-13 | 00671 TUT (16) 1030-1200 Thu TR+108 Wk2-13 | 00675 TUT (20) 1030-1200 Fri TR+107 Wk2-13 | |||||
| 1100 | |||||||||||
| 1130 | |||||||||||
| 1200 | |||||||||||
| 1230 | 00672 TUT (17) 1230-1400 Fri TR+29 Wk2-13 | 00676 TUT (21) 1230-1400 Fri TR+107 Wk2-13 | |||||||||
| 1300 | 00662 TUT (7) 1300-1430 Tue TR+106 Wk2-13 | 00664 TUT (9) 1300-1430 Tue TR+107 Wk2-13 | 00666 TUT (11) 1300-1430 Tue TR+108 Wk2-13 | ||||||||
| 1330 | |||||||||||
| 1400 | 00673 TUT (18) 1400-1530 Fri TR+29 Wk2-13 | 00677 TUT (22) 1400-1530 Fri TR+107 Wk2-13 | |||||||||
| 1430 | 00663 TUT (8) 1430-1600 Tue TR+106 Wk2-13 | 00665 TUT (10) 1430-1600 Tue TR+107 Wk2-13 | 00667 TUT (12) 1430-1600 Tue TR+108 Wk2-13 | ||||||||
| 1500 | |||||||||||
| 1530 | |||||||||||