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AY2019/2020 Semester 2
A good understanding of marketing, by itself and in relation to other disciplines, is critical for anyone interested in business. This course aims to provide students with a firm understanding of the basic principles of marketing. It lays the foundation for a better understanding of how successful and sustainable business enterprises can be developed. To enable participants to develop strong analytical skills and to apply the marketing theories and concepts, a multi-media pedagogical approach will be adopted. In addition to a global perspective, real life marketing cases and examples will also be drawn from the Asian and local environment. At the end of this course, students will be able to develop suitable marketing strategies to take advantage of potential market opportunities and have an understanding of how to manage the marketing process.
| AUs | 3.0 AUs |
| Categories | CoreBDE |
| Not Available To Programme | ACBS(GA) 2, ACBS(GA) 3, ACBS(GA) 4, ACBS(GB) 1, ACBS(GB) 2, ACBS(GB) 3, ACBS(GB) 4, ACC(GA) 2, ACC(GA) 3, ACC(GB) 1, ACC(GB) 2, ACC(GB) 3, BCE 1, BCE 2, BCE 4, BCG 1, BCG 2, BCG 4, BUS 2, BUS 3, BUS(GB) 1, CSC, MS-2ndMaj/Spec(ITG) 2, MS-2ndMaj/Spec(ITG) 3, MS-2ndMaj/Spec(ITG) 4, MS-2ndMaj/Spec(MSB) 2, MS-2ndMaj/Spec(MSB) 3, MS-2ndMaj/Spec(MSB) 4, MS-2ndMaj/Spec(NULL) |
| Not Available To All Programme With | 2nd Maj/Spec(ACC), 2nd Maj/Spec(BAF), 2nd Maj/Spec(BAT), 2nd Maj/Spec(ITG), 2nd Maj/Spec(MKG), 2nd Maj/Spec(OM) |
| Mutually Exclusive With | BU8501 |
| Exam |
| Mon | Tue | Wed | Thu | Fri | |
|---|---|---|---|---|---|
| 930 | |||||
| 1000 | |||||
| 1030 | |||||
| 1100 | |||||
| 1130 | |||||
| 1200 | |||||
| 1230 | |||||
| 1300 | |||||
| 1330 | |||||
| 1400 | |||||
| 1430 | |||||
| 1500 | |||||
| 1530 | |||||
| 1600 | |||||
| 1630 | |||||
| 1700 | |||||
| 1730 | |||||
| 1800 |
| Mon | Tue | Wed | Thu | Fri | ||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 900 | 00703 TUT (1) 0900-1030 Mon TR+107 Wk2-13 | 00704 TUT (2) 0900-1030 Mon TR+110 Wk2-13 | 00706 TUT (4) 0900-1030 Mon TR+108 Wk2-13 | COMMON LEC (1) 0900-1030 Wed LT1A | 00714 TUT (12) 0900-1030 Thu TR+29 Wk2-13 | 00716 TUT (14) 0900-1030 Thu TR+108 Wk2-13 | 00718 TUT (16) 0900-1030 Thu TR+107 Wk2-13 | 00712 TUT (10) 0900-1030 Fri TR+108 Wk2-13 | 00723 TUT (21) 0900-1030 Fri TR+107 Wk2-13 | 00727 TUT (25) 0900-1030 Fri TR+29 Wk2-13 | ||
| 930 | ||||||||||||
| 1000 | ||||||||||||
| 1030 | 00705 TUT (3) 1030-1200 Mon TR+110 Wk2-13 | 00707 TUT (5) 1030-1200 Mon TR+108 Wk2-13 | 00715 TUT (13) 1030-1200 Thu TR+29 Wk2-13 | 00717 TUT (15) 1030-1200 Thu TR+108 Wk2-13 | 00719 TUT (17) 1030-1200 Thu TR+107 Wk2-13 | 00722 TUT (20) 1030-1200 Fri TR+108 Wk2-13 | 00724 TUT (22) 1030-1200 Fri TR+107 Wk2-13 | 00728 TUT (26) 1030-1200 Fri TR+29 Wk2-13 | ||||
| 1100 | ||||||||||||
| 1130 | ||||||||||||
| 1200 | ||||||||||||
| 1230 | 00721 TUT (19) 1230-1400 Fri TR+29 Wk2-13 | 00725 TUT (23) 1230-1400 Fri TR+107 Wk2-13 | 00726 TUT (24) 1230-1400 Fri TR+108 Wk2-13 | |||||||||
| 1300 | 00708 TUT (6) 1300-1430 Tue TR+29 Wk2-13 | 00710 TUT (8) 1300-1430 Tue TR+107 Wk2-13 | 00720 TUT (18) 1300-1430 Thu TR+29 Wk2-13 | |||||||||
| 1330 | ||||||||||||
| 1400 | ||||||||||||
| 1430 | 00709 TUT (7) 1430-1600 Tue TR+29 Wk2-13 | 00711 TUT (9) 1430-1600 Tue TR+107 Wk2-13 | 00713 TUT (11) 1430-1600 Thu TR+29 Wk2-13 | |||||||||
| 1500 | ||||||||||||
| 1530 | ||||||||||||
