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AY2020/2021 Semester 2
This course aims to provide you with the opportunity to learn and the application of the basic principles of marketing in the Singapore market. A good understanding of marketing, by itself and in relation to other disciplines, is critical for anyone interested in developing successful and sustainable business enterprises. Hence, this course is a foundational course for marketing that is suitable for all students interested in business and accountancy. At the end of this course, you will be able to develop suitable customer-driven strategies to take advantage of potential market opportunities and manage the marketing process.
| AUs | 3.0 AUs |
| Categories | CoreBDE |
| Not Available To Programme | ACBS(GA) 2, ACBS(GA) 3, ACBS(GA) 4, ACBS(GB) 1, ACBS(GB) 2, ACBS(GB) 3, ACBS(GB) 4, ACC(GA) 2, ACC(GA) 3, ACC(GB) 1, ACC(GB) 2, ACC(GB) 3, BCE 1, BCE 2, BCE 3, BCE 4, BCG 1, BCG 2, BCG 3, BCG 4, BUS 2, BUS 3, BUS(GB) 1, CSC, MS |
| Mutually Exclusive With | BU8501 |
| Exam |
| Mon | Tue | Wed | Thu | Fri | |
|---|---|---|---|---|---|
| 930 | |||||
| 1000 | |||||
| 1030 | |||||
| 1100 | |||||
| 1130 | |||||
| 1200 | |||||
| 1230 | |||||
| 1300 | |||||
| 1330 | |||||
| 1400 | |||||
| 1430 | |||||
| 1500 | |||||
| 1530 | |||||
| 1600 | |||||
| 1630 | |||||
| 1700 | |||||
| 1730 | |||||
| 1800 |
| Mon | Tue | Wed | Thu | Fri | |||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| 900 | 00748 TUT (2) 0900-1030 Mon TR+110 Wk2-13 | 00750 TUT (4) 0900-1030 Mon TR+108 Wk2-13 | COMMON LEC (1) 0900-1030 Wed Online | 00758 TUT (12) 0900-1030 Thu TR+29 Wk2-13 | 00760 TUT (14) 0900-1030 Thu TR+108 Wk2-13 | 00756 TUT (10) 0900-1030 Fri TR+108 Wk2-13 | 00767 TUT (21) 0900-1030 Fri TR+107 Wk2-13 | 00771 TUT (25) 0900-1030 Fri TR+29 Wk2-13 | |||
| 930 | |||||||||||
| 1000 | |||||||||||
| 1030 | 00749 TUT (3) 1030-1200 Mon TR+110 Wk2-13 | 00751 TUT (5) 1030-1200 Mon TR+108 Wk2-13 | 00759 TUT (13) 1030-1200 Thu TR+29 Wk2-13 | 00761 TUT (15) 1030-1200 Thu TR+108 Wk2-13 | 00763 TUT (17) 1030-1200 Thu TR+107 Wk2-13 | 00766 TUT (20) 1030-1200 Fri TR+108 Wk2-13 | 00768 TUT (22) 1030-1200 Fri TR+107 Wk2-13 | ||||
| 1100 | |||||||||||
| 1130 | |||||||||||
| 1200 | |||||||||||
| 1230 | 00765 TUT (19) 1230-1400 Fri TR+29 Wk2-13 | 00769 TUT (23) 1230-1400 Fri TR+107 Wk2-13 | 00770 TUT (24) 1230-1400 Fri TR+108 Wk2-13 | ||||||||
| 1300 | 00752 TUT (6) 1300-1430 Tue TR+30 Wk2-13 | 00754 TUT (8) 1300-1430 Tue TR+107 Wk2-13 | 00762 TUT (16) 1300-1430 Thu TR+107 Wk2-13 | 00764 TUT (18) 1300-1430 Thu TR+29 Wk2-13 | |||||||
| 1330 | |||||||||||
| 1400 | |||||||||||
| 1430 | 00753 TUT (7) 1430-1600 Tue TR+30 Wk2-13 | 00755 TUT (9) 1430-1600 Tue TR+107 Wk2-13 | 00747 TUT (1) 1430-1600 Thu TR+107 Wk2-13 | 00757 TUT (11) 1430-1600 Thu TR+29 Wk2-13 | |||||||
| 1500 | |||||||||||
| 1530 | |||||||||||
