AY2026 Semester 1 data is now available →
AY2018/2019 Semester 1
A good understanding of marketing, by itself and in relation to other disciplines, is critical for anyone interested in business. This course aims to provide students with a firm understanding of the basic principles of marketing. It lays the foundation for a better understanding of how successful and sustainable business enterprises can be developed. To enable participants to develop strong analytical skills and to apply the marketing theories and concepts, a multi-media pedagogical approach will be adopted. In addition to a global perspective, real life marketing cases and examples will also be drawn from the Asian and local environment. At the end of this course, students will be able to develop suitable marketing strategies to take advantage of potential market opportunities and have an understanding of how to manage the marketing process.
| AUs | 3.0 AUs |
| Categories | CoreBDE |
| Not Available To Programme | ACBS(GA) 2, ACBS(GA) 3, ACBS(GA) 4, ACBS(GB) 1, ACBS(GB) 2, ACBS(GB) 3, ACBS(GB) 4, ACC(GA) 2, ACC(GA) 3, ACC(GB) 1, ACC(GB) 2, ACC(GB) 3, BCE 1, BCE 2, BCE 3, BCE 4, BCG 1, BCG 2, BCG 3, BCG 4, BUS 2, BUS 3, BUS(GB) 1, CSC, MS-2ndMaj/Spec(ITG) 2, MS-2ndMaj/Spec(ITG) 3, MS-2ndMaj/Spec(ITG) 4, MS-2ndMaj/Spec(MSB) 1, MS-2ndMaj/Spec(MSB) 2, MS-2ndMaj/Spec(MSB) 3, MS-2ndMaj/Spec(MSB) 4, MS-2ndMaj/Spec(NULL) |
| Not Available To All Programme With | 2nd Maj/Spec(ACC), 2nd Maj/Spec(BAF), 2nd Maj/Spec(BAT), 2nd Maj/Spec(ITG), 2nd Maj/Spec(MKG), 2nd Maj/Spec(OM) |
| Mutually Exclusive With | AB112, BU8501, MB103 |
| Exam |
| Mon | Tue | Wed | Thu | Fri | |
|---|---|---|---|---|---|
| 930 | |||||
| 1000 | |||||
| 1030 | |||||
| 1100 | |||||
| 1130 | |||||
| 1200 | |||||
| 1230 | |||||
| 1300 | |||||
| 1330 | |||||
| 1400 | |||||
| 1430 | |||||
| 1500 | |||||
| 1530 | |||||
| 1600 | |||||
| 1630 | |||||
| 1700 | |||||
| 1730 | |||||
| 1800 |
| Mon | Tue | Wed | Thu | Fri | |||||
|---|---|---|---|---|---|---|---|---|---|
| 900 | 00611 TUT (1) 0900-1030 Mon TR+29 Wk2-13 | 00615 TUT (5) 0900-1030 Tue TR+29 Wk2-13 | 00616 TUT (6) 0900-1030 Tue TR+30 Wk2-13 | COMMON LEC (1) 0900-1030 Wed LT1A | 00612 TUT (2) 0900-1030 Fri TR+108 Wk2-13 | 00626 TUT (16) 0900-1030 Fri TR+29 Wk2-13 | 00627 TUT (17) 0900-1030 Fri TR+30 Wk2-13 | ||
| 930 | |||||||||
| 1000 | |||||||||
| 1030 | 00613 TUT (3) 1030-1200 Mon TR+29 Wk2-13 | 00617 TUT (7) 1030-1200 Tue LHS-TR+51 Wk2-13 | 00618 TUT (8) 1030-1200 Tue TR+29 Wk2-13 | 00619 TUT (9) 1030-1200 Tue TR+30 Wk2-13 | 00614 TUT (4) 1030-1200 Fri TR+108 Wk2-13 | 00628 TUT (18) 1030-1200 Fri TR+29 Wk2-13 | 00629 TUT (19) 1030-1200 Fri TR+30 Wk2-13 | ||
| 1100 | |||||||||
| 1130 | |||||||||
| 1200 | |||||||||
| 1230 | |||||||||
| 1300 | 00630 TUT (20) 1300-1430 Fri TR+29 Wk2-13 | 00631 TUT (21) 1300-1430 Fri TR+30 Wk2-13 | |||||||
| 1330 | 00620 TUT (10) 1330-1500 Tue TR+29 Wk2-13 | 00621 TUT (11) 1330-1500 Tue TR+30 Wk2-13 | 00622 TUT (12) 1330-1500 Tue TR+107 Wk2-13 | ||||||
| 1400 | |||||||||
| 1430 | 00632 TUT (22) 1430-1600 Fri TR+29 Wk2-13 | 00633 TUT (23) 1430-1600 Fri TR+30 Wk2-13 | |||||||
| 1500 | 00623 TUT (13) 1500-1630 Tue TR+29 Wk2-13 | 00624 TUT (14) 1500-1630 Tue TR+30 Wk2-13 | 00625 TUT (15) 1500-1630 Tue TR+107 Wk2-13 | ||||||
| 1530 | |||||||||
| 1600 | |||||||||
