AY2026 Semester 1 data is now available →
AY2019/2020 Semester 1
A good understanding of marketing, by itself and in relation to other disciplines, is critical for anyone interested in business. This course aims to provide students with a firm understanding of the basic principles of marketing. It lays the foundation for a better understanding of how successful and sustainable business enterprises can be developed. To enable participants to develop strong analytical skills and to apply the marketing theories and concepts, a multi-media pedagogical approach will be adopted. In addition to a global perspective, real life marketing cases and examples will also be drawn from the Asian and local environment. At the end of this course, students will be able to develop suitable marketing strategies to take advantage of potential market opportunities and have an understanding of how to manage the marketing process.
| AUs | 3.0 AUs |
| Categories | CoreBDE |
| Not Available To Programme | ACBS(GA) 2, ACBS(GA) 3, ACBS(GA) 4, ACBS(GB) 1, ACBS(GB) 2, ACBS(GB) 3, ACBS(GB) 4, ACC(GA) 2, ACC(GA) 3, ACC(GB) 1, ACC(GB) 2, ACC(GB) 3, BCE 1, BCE 2, BCE 4, BCG 1, BCG 2, BCG 4, BUS 2, BUS 3, BUS(GB) 1, CSC, MS-2ndMaj/Spec(ITG) 2, MS-2ndMaj/Spec(ITG) 3, MS-2ndMaj/Spec(ITG) 4, MS-2ndMaj/Spec(MSB) 2, MS-2ndMaj/Spec(MSB) 3, MS-2ndMaj/Spec(MSB) 4, MS-2ndMaj/Spec(NULL) |
| Not Available To All Programme With | 2nd Maj/Spec(ACC), 2nd Maj/Spec(BAF), 2nd Maj/Spec(BAT), 2nd Maj/Spec(ITG), 2nd Maj/Spec(MKG), 2nd Maj/Spec(OM) |
| Mutually Exclusive With | BU8501 |
| Exam |
| Mon | Tue | Wed | Thu | Fri | |
|---|---|---|---|---|---|
| 930 | |||||
| 1000 | |||||
| 1030 | |||||
| 1100 | |||||
| 1130 | |||||
| 1200 | |||||
| 1230 | |||||
| 1300 | |||||
| 1330 | |||||
| 1400 | |||||
| 1430 | |||||
| 1500 | |||||
| 1530 | |||||
| 1600 | |||||
| 1630 | |||||
| 1700 | |||||
| 1730 | |||||
| 1800 |
| Mon | Tue | Wed | Thu | Fri | |||||
|---|---|---|---|---|---|---|---|---|---|
| 900 | 00694 TUT (1) 0900-1030 Mon TR+29 Wk2-13 | 00698 TUT (5) 0900-1030 Tue TR+29 Wk2-13 | 00699 TUT (6) 0900-1030 Tue TR+30 Wk2-13 | 00717 TUT (24) 0900-1030 Tue LHS-TR+39 Wk2-13 | COMMON LEC (1) 0900-1030 Wed LT1A | 00695 TUT (2) 0900-1030 Fri TR+108 Wk2-13 | 00709 TUT (16) 0900-1030 Fri TR+29 Wk2-13 | 00710 TUT (17) 0900-1030 Fri TR+30 Wk2-13 | |
| 930 | |||||||||
| 1000 | |||||||||
| 1030 | 00696 TUT (3) 1030-1200 Mon TR+29 Wk2-13 | 00700 TUT (7) 1030-1200 Tue TR+29 Wk2-13 | 00701 TUT (8) 1030-1200 Tue LHS-TR+39 Wk2-13 | 00702 TUT (9) 1030-1200 Tue TR+30 Wk2-13 | 00697 TUT (4) 1030-1200 Fri TR+108 Wk2-13 | 00711 TUT (18) 1030-1200 Fri TR+29 Wk2-13 | 00712 TUT (19) 1030-1200 Fri TR+30 Wk2-13 | ||
| 1100 | |||||||||
| 1130 | |||||||||
| 1200 | |||||||||
| 1230 | |||||||||
| 1300 | 00703 TUT (10) 1300-1430 Tue TR+29 Wk2-13 | 00713 TUT (20) 1300-1430 Fri TR+29 Wk2-13 | 00714 TUT (21) 1300-1430 Fri TR+30 Wk2-13 | ||||||
| 1330 | 00704 TUT (11) 1330-1500 Tue TR+30 Wk2-13 | 00705 TUT (12) 1330-1500 Tue TR+107 Wk2-13 | |||||||
| 1400 | |||||||||
| 1430 | 00706 TUT (13) 1430-1600 Tue TR+29 Wk2-13 | 00715 TUT (22) 1430-1600 Fri TR+29 Wk2-13 | 00716 TUT (23) 1430-1600 Fri TR+30 Wk2-13 | ||||||
| 1500 | 00707 TUT (14) 1500-1630 Tue TR+30 Wk2-13 | 00708 TUT (15) 1500-1630 Tue TR+107 Wk2-13 | |||||||
| 1530 | |||||||||
| 1600 | |||||||||
