Not offered in the current semester · Last offered AY2025/2026 Semester 1
This course is designed to provide students with tools to study audience characteristics and the impact of communication on receivers. The course centers around two research methods that are widely used by academics and practitioners: survey research and focus group study. Students will learn how to design, plan and implement these two types of studies. They will also learn how to analyse data and present the findings in both oral and written formats.
| AUs | 4.0 AUs |
| Grade Type | |
| Prerequisite | CS2008, HP1100 (Applicable to PSMA) |
| Not Available To Programme | |
| Not Available To All Programme With | Yr1 |
| Not Available As BDE/UE To Programme | |
| Not Available As Core To Programme | |
| Not Available As PE To Programme | |
| Mutually Exclusive With | |
| Not Offered As BDE | |
| Not Offered As Unrestricted Elective | |
| Exam |
Total hours per week: 6 hrs
Available Indexes
| Mon | Tue | Wed | Thu | Fri | |
|---|---|---|---|---|---|
| 930 | |||||
| 1000 | |||||
| 1030 | |||||
| 1100 | |||||
| 1130 | |||||
| 1200 | |||||
| 1230 | |||||
| 1300 | |||||
| 1330 | |||||
| 1400 | |||||
| 1430 | |||||
| 1500 | |||||
| 1530 | |||||
| 1600 | |||||
| 1630 | |||||
| 1700 | |||||
| 1730 | |||||
| 1800 |
Other offerings
AY24/25
AY23/24
AY22/23
AY21/22
AY20/21
AY19/20
AY18/19
AY17/18
AY16/17
AY15/16
AY14/15