Multimedia Writing In Chinese

This introductory course covers fundamentals of Chinese journalism and advertising. In class, students will learn about 1) multimedia Chinese news reporting and writing, and 2) cross-platform Chinese advertising proposal writing (i.e., print, radio, TV, and web). They will have opportunities to strengthen their skills in Chinese media writing and oral presentations for media analysis and multimedia projects. The curriculum design involves speed Chinese news writing to cope with simulated deadline pressure. In addition to hand-on assignments, students will listen to talks given by Chinese media professionals and Chinese media scholars. They will share insights about real-world Chinese media practices in Singapore and overseas Chinese societies.