Historical snapshot — AY2017/2018 Semester 1 · View current offering →
ModsCS4037AY2017/2018 Semester 1
Audience Research Methods
AY2017/2018 Semester 1
This course is designed to provide students with tools to study audience characteristics and the impact of communication on receivers. The course centers around two research methods that are widely used by academics and practitioners: survey research and focus group study. Students will learn how to design, plan and implement these two types of studies. They will also learn how to analyse data and present the findings in both oral and written formats.
| AUs | 4.0 AUs |
| Categories | CoreMinorsBDE |
| Not Available To All Programme With | Yr1 |
| Mutually Exclusive With | COM437 |
| Exam |
Available Indexes
| Mon | Tue | Wed | Thu | Fri | ||
|---|---|---|---|---|---|---|
| 1300 | COMMON LEC (LE) 1300-1500 Tue CS-TR+8 | COMMON LEC (LE2) 1300-1500 Tue SCI-SR2 | ||||
| 1330 | ||||||
| 1400 | ||||||
| 1430 | ||||||
| 1500 | 06087 TUT (T1) 1500-1700 Tue CS-TR+8 Wk2-13 | 06117 TUT (T2) 1500-1700 Tue SCI-SR2 Wk2-13 | ||||
| 1530 | ||||||
| 1600 | ||||||
| 1630 | ||||||