Historical snapshot — AY2016/2017 Semester 1 · View current offering →
ModsCS4037AY2016/2017 Semester 1
Audience Research Methods
AY2016/2017 Semester 1
This course is designed to provide students with tools to study audience characteristics and the impact of communication on receivers. The course centers around two research methods that are widely used by academics and practitioners: survey research and focus group study. Students will learn how to design, plan and implement these two types of studies. They will also learn how to analyse data and present the findings in both oral and written formats.
| AUs | 4.0 AUs |
| Categories | CoreMinorsBDE |
| Not Available To Programme | ACBS, ACC, ADM, AERO, ASEC, BCE, BCG, BEEC, BIE, BMS, BS, BUS, CBE, CBEC, CE, CEE, CEEC, CHEM, CHIN, CS 1, CS 2, CSC, CSEC, CVEC, ECON, EEE, EEEC, EESS, ELH, ENE, ENEC, ENG, HIST, IEEC, IEM, LMS, MAEC, MAT, MATH, ME, ME(DES), ME(MEC), MEEC, MEEC(DES), MEEC(MEC), MS, MS-2ndMaj/Spec(MSB), MTEC, PHIL, PHY, PPGA, PSY, REP, SOC, SSM |
| Mutually Exclusive With | COM437 |
| Exam |
Available Indexes
| Mon | Tue | Wed | Thu | Fri | |
|---|---|---|---|---|---|
| 1030 | COMMON LEC (LE) 1030-1230 Fri SCI-SR2 | ||||
| 1100 | |||||
| 1130 | |||||
| 1200 | |||||
| 1230 | |||||
| 1300 | |||||
| 1330 | |||||
| 1400 | 06084 TUT (T1) 1400-1600 Fri SCI-SR2 Wk2-13 | ||||
| 1430 | |||||
| 1500 | |||||
| 1530 |