Not offered in the current semester · Last offered AY2020/2021 Semester 1
Sustainability has been defined as the ability to continue a defined behaviour indefinitely. Businesses activities can contribute to the sustainable environment by adopting green marketing activities. This course aims to introduce students to environmental issues and recent developments in sustainability. Using principles of marketing, students would be able to incorporate green techniques to marketing strategies.
| AUs | 3.0 AUs |
| Grade Type | |
| Prerequisite | Only opened to NBS students. AB1501, GC0001(Corequisite) |
| Not Available To Programme | ACBS(GA) 3, ACBS(GA) 4, ACBS(GA)-2ndMaj/Spec(ACS) 2, ACBS(GA)-2ndMaj/Spec(ITT) 2, ACBS(GA)-2ndMaj/Spec(PBL) 2, ACBS(GA)-2ndMaj/Spec(RMI) 2, ACBS(GB) 3, ACBS(GB) 4, ACBS(GB)-2ndMaj/Spec(ACS) 2, ACBS(GB)-2ndMaj/Spec(BA) 2, ACBS(GB)-2ndMaj/Spec(BAF) 2, ACBS(GB)-2ndMaj/Spec(HRC) 2, ACBS(GB)-2ndMaj/Spec(ITT) 2, ACBS(GB)-2ndMaj/Spec(MKG) 2, ACBS(GB)-2ndMaj/Spec(PBL) 2, ACBS(GB)-2ndMaj/Spec(RMI) 2, ACC(2019-onwards), ACC(GA) 2, ACC(GA) 3, ACC(GB) 2, ACC(GB) 3, BCE(2015-onwards), BCG(2015-onwards), BUS 3, BUS(HRC) 2, BUS(MKG) 2 |
| Not Available To All Programme With | |
| Not Available As BDE/UE To Programme | |
| Not Available As Core To Programme | |
| Not Available As PE To Programme | |
| Mutually Exclusive With | AB0001, AB0301, AB0401, AB0402, AB0502, AB0603 |
| Not Offered As BDE | |
| Not Offered As Unrestricted Elective | |
| Exam |
Total hours per week: 3 hrs
Available Indexes
| Mon | Tue | Wed | Thu | Fri | |
|---|---|---|---|---|---|
| 930 | |||||
| 1000 | |||||
| 1030 | |||||
| 1100 | |||||
| 1130 | |||||
| 1200 | |||||
| 1230 | |||||
| 1300 | |||||
| 1330 | |||||
| 1400 | |||||
| 1430 | |||||
| 1500 | |||||
| 1530 | |||||
| 1600 | |||||
| 1630 | |||||
| 1700 | |||||
| 1730 | |||||
| 1800 |
Other offerings
AY19/20
AY17/18
AY16/17
AY15/16
AY14/15
Other Relevant Mods
AB0301
Legal & Ethical Issues In Sustainability
AB0403
Decision Making With Programming & Analytics
AB0502
Managing Sustainability
AB0601
Communication Management Fundamentals
AB0602
Communication Management Strategies
AB0603
Business Gone Green: Managerial Issues
AB1001
Career Foundations
AB1002
Career Readiness
AB1201
Financial Management