This course introduces the concept and practice of social marketing as a means of promoting sustainability. Course contents explore a range of environmental issues that social marketers have sought to address by influencing public attitudes and behaviours. A social marketing case study will accompany each sustainability theme.
Total hours per week: 3 hrs
| AUs | 4.0 AUs |
| Grade Type | |
| Prerequisite | |
| Exam |
Available Indexes
| Mon | Tue | Wed | Thu | Fri | |
|---|---|---|---|---|---|
| 1330 | COMMON LEC (LE) 1330-1620 Fri CS-TR+7 | ||||
| 1400 | |||||
| 1430 | |||||
| 1500 | |||||
| 1530 | |||||
| 1600 |
Other offerings
AY25/26
AY23/24
AY22/23
AY21/22
AY20/21
AY19/20
AY18/19
AY17/18
AY16/17