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AY2023/2024 Semester 1
This course introduces the concept and practice of social marketing as a means of promoting sustainability. Course contents explore a range of environmental issues that social marketers have sought to address by influencing public attitudes and behaviours. A social marketing case study will accompany each sustainability theme.
| AUs | 4.0 AUs |
| Categories | CoreMinorsBDE |
| Not Available To All Programme With | Yr1 |
| Exam |
| Mon | Tue | Wed | Thu | Fri | |
|---|---|---|---|---|---|
| 1430 | COMMON LEC (LE) 1430-1720 Thu SCI-SR1 | ||||
| 1500 | |||||
| 1530 | |||||
| 1600 | |||||
| 1630 | |||||
| 1700 |
