Digital Advertising Essentials

Current offering — AY2026/2027 Semester 1

This course aims to bring the complex world of Digital Advertising to life from first principles of communication. This course starts at the beginning, reinforcing communication fundamentals and then translating them to the digital space. Beyond establishing a sound foundation, the course proceeds to explain the digital landscape and its key players, and finally bring together all the learning into practice via real life Digital Advertising Campaigns.

Total hours per week: 3 hrs

AUs	4.0 AUs
Grade Type
Prerequisite
Exam

Available Indexes

	Mon	Tue	Wed	Thu	Fri
930
1000
1030
1100
1130
1200
1230
1300
1330
1400
1430
1500
1530
1600
1630
1700
1730
1800

Other offerings

AY25/26

Semester 1Semester 2Sp. Term

AY21/22

Semester 1Semester 2Sp. Term

Other Relevant Mods

CS0102

Making Sense Of Big Data

CS0201

Foundations Of Communication Studies

CS0204

Basic Media Writing

CS0209

Media Law, Ethics & Policy

CS2008

Fundamentals Of Research

CS2021

News Reporting & Writing

CS2022

Multimedia Writing In Chinese

CS2023

Print & Digital Publications

CS2024

Web Design & Technologies

Not Available To Programme
Not Available To All Programme With	Yr1
Not Available As BDE/UE To Programme
Not Available As Core To Programme
Not Available As PE To Programme
Mutually Exclusive With
Not Offered As BDE
Not Offered As Unrestricted Elective

Not Available To Programme
Not Available To All Programme With	Yr1
Not Available As BDE/UE To Programme
Not Available As Core To Programme
Not Available As PE To Programme
Mutually Exclusive With
Not Offered As BDE
Not Offered As Unrestricted Elective

	Mon	Tue	Wed	Thu	Fri
1430	COMMON LEC (LE) 1430-1720 Mon SCI-SR1
1500
1530
1600
1630
1700