Digital Advertising Essentials

AY2021/2022 Semester 2

This course aims to bring the complex world of Digital Advertising to life from first principles of communication. This course starts at the beginning, reinforcing communication fundamentals and then translating them to the digital space. Beyond establishing a sound foundation, the course proceeds to explain the digital landscape and its key players, and finally bring together all the learning into practice via real life Digital Advertising Campaigns.