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This course will give you direct exposure into the digital marketing landscape, industry leadership exposure and mentorship as well as invaluable insights into a career in the digital marketing and AdTech industry.
You will learn concepts and foundation principles in digital marketing, the digital eco-system and the technology platform required to plan a successful media campaign that meets business objectives.
Our goal is to develop advertising technology strategies and digital marketing skills for a new generation of marketers, and provide you with industry training opportunities on Google's Marketing Platform so that you can have a head start in careers such as programmatic advertising, digital marketing or digital media planning.
| AUs | 4.0 AUs |
| Grade Type | |
| Prerequisite | |
| Exam |
| Mon | Tue | Wed | Thu | Fri | |
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| 930 | |||||
| 1000 | |||||
| 1030 | |||||
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| 1130 | |||||
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| 1330 | |||||
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| 1430 | |||||
| 1500 | |||||
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| 1730 | |||||
| 1800 |
| Mon | Tue | Wed | Thu | Fri | ||
|---|---|---|---|---|---|---|
| 930 | COMMON LEC (LE) 0930-1220 Thu CS-TR+8, ONLINE Wk3-13, Teaching Wk1,2 | COMMON LEC (LE) 0930-1220 Thu CS-TR+8, ONLINE Wk3-13, Teaching Wk1,2 | ||||
| 1000 | ||||||
| 1030 | ||||||
| 1100 | ||||||
| 1130 | ||||||
| 1200 | ||||||
