This course aims to provide you with deeper understanding of the nature and impact of advertising. This course will examine various perspectives of advertising, discuss a range of issues related to advertising, hone your craft and develop creative thinking skills through participation in the Cannes Lions Festival of Creativity conference, where you will have opportunities to learn from top communication professionals. By the end of this course, you would be able to acquire skills required in the real world setting and gain confidence to work professionally in the creative communication industry. You will also be able to examine creative trends, critique the effectiveness of award-winning campaigns and produce work that inspires.
| AUs | 4.0 AUs |
| Grade Type | |
| Prerequisite | CS2058 |
| Not Available To Programme | ACBS, ACC, ACDA, ADM, AERO, ARED, ASEC, BCE, BCG, BEEC, BIE, BMS, BS, BSB, BSPY, BUS, CBE, CBEC, CE, CEE, CEEC, CHEM, CHIN, CNEL, CNLM, CSC, CSEC, CVEC, DSAI, ECDS, ECMA, ECON, ECPP, ECPS, EEE, EEEC, EESS, ELAH, ELH, ELHS, ELPL, ENE, ENEC, ENG, ESPP, HIST, HSCN, HSLM, IEEC, IEM, LMEL, LMPL, LMS, MACS, MAEC, MAEO, MAT, MATH, ME(DES), ME(IMS), ME(NULL), ME(RMS), MEEC(DES), MEEC(NULL), MEEC(RMS), MS, MS-2ndMaj/Spec(MSB), MTEC, PHIL, PHMS, PHY, PLCN, PLHS, PPGA, PSLM, PSMA, PSY, REP, SCED, SOC, SSM |
| Not Available To All Programme With | Yr1 |
| Not Available As BDE/UE To Programme | |
| Not Available As Core To Programme | |
| Not Available As PE To Programme | |
| Mutually Exclusive With | |
| Not Offered As BDE | |
| Not Offered As Unrestricted Elective | |
| Exam |
Available Indexes
| Mon | Tue | Wed | Thu | Fri | |
|---|---|---|---|---|---|
| 930 | |||||
| 1000 | |||||
| 1030 | |||||
| 1100 | |||||
| 1130 | |||||
| 1200 | |||||
| 1230 | |||||
| 1300 | |||||
| 1330 | |||||
| 1400 | |||||
| 1430 | |||||
| 1500 | |||||
| 1530 | |||||
| 1600 | |||||
| 1630 | |||||
| 1700 | |||||
| 1730 | |||||
| 1800 |
Other offerings
Other Relevant Mods
CS0888
Artificial Intelligence & New Technology Law
CS2005
Speech & Argumentation
CS2007
Communication History & Theories
CS2008
Fundamentals Of Research
CS2021
News Reporting & Writing
CS2023
Print & Digital Publications
CS2024
Web Design & Technologies
CS2025
Image & Sound Production
CS2027
Genre & Narrative Strategies