Issues In Advertising
AY2021/2022 Semester 2
This course aims to provide you with deeper understanding of the nature and impact of advertising. This course will examine various perspectives of advertising, discuss a range of issues related to advertising, hone your craft and develop creative thinking skills through participation in the Cannes Lions Festival of Creativity conference, where you will have opportunities to learn from top communication professionals. By the end of this course, you would be able to acquire skills required in the real world setting and gain confidence to work professionally in the creative communication industry. You will also be able to examine creative trends, critique the effectiveness of award-winning campaigns and produce work that inspires.
| AUs | 4.0 AUs |
| Categories | CoreMinorsBDE |
| Not Available To Programme | ACBS, ACC, ACDA, ADM, AERO, ARED, ASEC, BCE, BCG, BEEC, BIE, BMS, BS, BSB, BSPY, BUS, CBE, CBEC, CE, CEE, CEEC, CHEM, CHIN, CNEL, CNLM, CSC, CSEC, CVEC, DSAI, ECDS, ECMA, ECON, ECPP, ECPS, EEE, EEEC, EESS, ELAH, ELH, ELHS, ELPL, ENE, ENEC, ENG, ESPP, HIST, HSCN, HSLM, IEEC, IEM, LMEL, LMPL, LMS, MACS, MAEC, MAEO, MAT, MATH, ME(DES), ME(NULL), ME(RMS), MEEC(DES), MEEC(NULL), MEEC(RMS), MS, MS-2ndMaj/Spec(MSB), MTEC, PHIL, PHMS, PHY, PLCN, PLHS, PPGA, PSLM, PSMA, PSY, REP, SCED, SOC, SSM |
| Not Available To All Programme With | Yr1 |
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