The course consists of three parts. The first part of the course will present theoretical concepts and frameworks that guide corporate communication research and practice. Second, various corporate communication functions with different stakeholders such as consumers, employees, media, investors, and the general public will be covered. For the last part of the course, you will learn how to plan and evaluate corporate communication strategies as a group project. The primary aim is to equip students with foundational knowledge and skills for effective corporate communications management.
Content
The course covers the following:
foundations in corporate communications
communications in different platforms such as social media
communications in an international arena/multicultural environment
Crisis communication
- AUs
- 3.0 AUs
- Grade Type
- None
- Prerequisite
- None
- Exam
- None
Available indexes
| Mon | Tue | Wed | Thu | Fri | |
|---|---|---|---|---|---|
| 1430 | COMMON LEC (LE) 1430-1720 Wed CS-TR+8 | ||||
| 1500 | |||||
| 1530 | |||||
| 1600 | |||||
| 1630 | |||||
| 1700 |
Other offerings
Other relevant mods
Planning guides
View all articlesBDE · 17 min read
Complete NTU BDE List: Every BDE Category and Module (AY2026/2027 Semester 2)
A complete NTU BDE list by category: languages, business, computing, humanities, arts, science, engineering, and more. Updated for AY2026/2027 Semester 2. Browse all 780+ BDE modules on NTUMods.
STARS · 9 min read
How to Bid for a BDE at NTU (STARS Registration Guide)
Step-by-step: how NTU STARS bidding works, what to do in Round 1 vs Round 2, and how to still get your BDE during add/drop if your first choice fills up.
STARS · 9 min read
NTU STARS Guide 2026: Registration Rounds, Bidding & Planner Tips
NTU STARS planner guide — how bidding rounds work, how to prepare a shortlist before registration opens, and what to do when a module fills up. Includes a free STARS planner tool.