Corporate Communications Management

AY2018/2019 Semester 1

The course consists of three parts. The first part of the course will present theoretical concepts and frameworks that guide corporate communication research and practice. Second, various corporate communication functions with different stakeholders such as consumers, employees, media, investors, and the general public will be covered. For the last part of the course, you will learn how to plan and evaluate corporate communication strategies as a group project. The primary aim is to equip students with foundational knowledge and skills for effective corporate communications management. Content The course covers the following: foundations in corporate communications communications in different platforms such as social media communications in an international arena/multicultural environment Crisis communication