Not offered in the current semester · Last offered AY2020/2021 Semester 1
In this advanced level course you will develop a practiced-based proficiency for creating brand strategies and visualizing them into brand assets within the context of visual communication. Emphasis is placed on the application of semiotics and semantics of brand communication, visualization of branding strategies into visual assets and brand experiences across multiple platforms. Through lectures, brand-audit exercises, in-class interactions and critiques, you will develop skills and knowledge that are essential for delivering a systematic approach towards brand creation.
| AUs | 3.0 AUs |
| Grade Type | |
| Prerequisite | DV2004, DV3000, DV3010 |
| Not Available To Programme | ACBS, ACC, AERO, ARED, ASEC, BCE, BCG, BEEC, BIE, BMS, BS, BSB, BSPY, BUS, CBE, CBEC, CE, CEE, CEEC, CHEM, CHIN, CS, CSC, CSEC, CVEC, DSAI, ECMA, ECON, ECPP, ECPS, EEE, EEEC, EESS, ELAH, ELH, ENE, ENEC, ENG, ESPP, HIST, IEEC, IEM, LMS, MACS, MAEC, MAEO, MAT, MATH, ME(DES), ME(NULL), ME(RMS), MEEC(DES), MEEC(NULL), MEEC(RMS), MS, MS-2ndMaj/Spec(MSB), MTEC, PHIL, PHY, PPGA, PSLM, PSMA, PSY, REP, SCED, SOC, SSM |
| Not Available To All Programme With | Yr1, Yr2 |
| Not Available As BDE/UE To Programme | |
| Not Available As Core To Programme | |
| Not Available As PE To Programme | |
| Mutually Exclusive With | |
| Not Offered As BDE | Yes |
| Not Offered As Unrestricted Elective | |
| Exam |
Total hours per week: 6 hrs
Available Indexes
| Mon | Tue | Wed | Thu | Fri | |
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| 930 | |||||
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| 1130 | |||||
| 1200 | |||||
| 1230 | |||||
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| 1330 | |||||
| 1400 | |||||
| 1430 | |||||
| 1500 | |||||
| 1530 | |||||
| 1600 | |||||
| 1630 | |||||
| 1700 | |||||
| 1730 | |||||
| 1800 |
Other offerings
AY19/20
AY18/19
AY17/18
AY16/17
AY15/16
AY14/15