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AY2019/2020 Semester 1
In this advanced level course you will develop a practiced-based proficiency for creating brand strategies and visualizing them into brand assets within the context of visual communication. Emphasis is placed on the application of semiotics and semantics of brand communication, visualization of branding strategies into visual assets and brand experiences across multiple platforms. Through lectures, brand-audit exercises, in-class interactions and critiques, you will develop skills and knowledge that are essential for delivering a systematic approach towards brand creation.
| AUs | 3.0 AUs |
| Categories | CoreBDE |
| Not Available To Programme | ACBS, ACC, AERO, ARED, ASEC, BCE, BCG, BEEC, BIE, BMS, BS, BSB, BSPY, BUS, CBE, CBEC, CE, CEE, CEEC, CHEM, CHIN, CS, CSC, CSEC, CVEC, DSAI, ECMA, ECON, ECPP, ECPS, EEE, EEEC, EESS, ELAH, ELH, ENE, ENEC, ENG, ESPP, HIST, IEEC, IEM, LMS, MACS, MAEC, MAEO, MAT, MATH, ME(DES), ME(NULL), ME(RMS), MEEC(DES), MEEC(NULL), MEEC(RMS), MS, MS-2ndMaj/Spec(MSB), MTEC, PHIL, PHY, PPGA, PSLM, PSMA, PSY, REP, SCED, SOC, SSM |
| Not Available To All Programme With | Yr1, Yr2, (Admyr 2017-2018) |
| Exam |
| Mon | Tue | Wed | Thu | Fri | |
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| 1630 | 63135 TUT (G01) 1630-1930 Thu ART-02-23B | ||||
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| 1900 |
