Brand Journalism

The course aims to develop your skills to successfully create journalism and content which meets the needs of a client while at the same time being of value to the audience and society. In essence, it is about delivering value first to the audience and in doing so to deliver value to the client. The course combines creative journalistic skills with client management and is suitable for students who wish to pursue a career in journalism, public relations, or corporate communication. Creating value in journalism has become increasingly difficult; this course helps you develop skills to do that, while remaining true to the social principles of good journalism.