The course covers the nature and theoretical foundation of corporate communication as a management function. Topics include planning, decision-making, organization of resources, leadership principles, small and large group dynamics, creating and sustaining relationships among stakeholders such as media, employees, consumers, investors, and the general public. Processes and structures of communication patterns in corporate settings, evaluating best practices and case studies.
| AUs | 4.0 AUs |
| Grade Type | |
| Prerequisite | |
| Not Available To Programme | ACBS, ACC, ADM, AERO, ASEC, BCE, BCG, BEEC, BIE, BMS, BS, BUS, CBE, CBEC, CE, CEE, CEEC, CHEM, CHIN, CS 1, CS 2, CSC, CSEC, CVEC, ECON, EEE, EEEC, EESS, ELH, ENE, ENEC, ENG, HIST, IEEC, IEM, LMS, MAEC, MAT, MATH, ME, ME(DES), ME(MEC), MEEC, MEEC(DES), MEEC(MEC), MS, MS-2ndMaj/Spec(MSB), MTEC, PHIL, PHY, PPGA, PSY, REP, SOC, SSM |
| Not Available To All Programme With | |
| Not Available As BDE/UE To Programme | |
| Not Available As Core To Programme | |
| Not Available As PE To Programme | |
| Mutually Exclusive With | COM433 |
| Not Offered As BDE | Yes |
| Not Offered As Unrestricted Elective | |
| Exam |
Available Indexes
| Mon | Tue | Wed | Thu | Fri | |
|---|---|---|---|---|---|
| 930 | |||||
| 1000 | |||||
| 1030 | |||||
| 1100 | |||||
| 1130 | |||||
| 1200 | |||||
| 1230 | |||||
| 1300 | |||||
| 1330 | |||||
| 1400 | |||||
| 1430 | |||||
| 1500 | |||||
| 1530 | |||||
| 1600 | |||||
| 1630 | |||||
| 1700 | |||||
| 1730 | |||||
| 1800 |
Other offerings
Other Relevant Mods
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Basic Media Writing
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Theories Of Visual Communication And Their Applications
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Communication History And Theories
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News Reporting And Writing
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Web Design And Technologies
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Image And Sound Production