The Content Lab For Community Management

Companies who want to engage customers in a digitally powered world with digital, social and other ubiquitous interfaces require mastery of technology, craft and understanding of digital consumer behaviors. This module will introduce you to best practices in content development and community management, give you the know-how to devise a strategic content marketing plan for brands and business and prepare you for an internship as a content producer or community manager. The instructor will also introduce you to the eco-system of tools and technology to augment your creative solutioning with insights.