AY2026/27 Semester 2 modules are now live: see what's new →

ModsIM1010

IM1010 Digital Media Production & Strategies

Current offering — AY2026/2027 Semester 2

This course merges the principles and practices of digital media production with strategic digital communication techniques. You will gain hands-on experience with digital media tools and techniques while learning how to effectively conceptualize, produce, and manage digital campaigns. Emphasis will be placed on you understanding your audience and engaging them through digital storytelling and applying strategic communication models to achieve organizational goals. By integrating technical production skills with strategic planning, this course prepares you to create impactful digital content and manage comprehensive digital campaigns.

Total hours per week: 4 hrs

AUs3.0 AUs
Grade Type
Prerequisite
Exam

Available Indexes

MonTueWedThuFri
930

32133 TUT (EE01)

0930-1120 Mon

S2-B4C-17

32136 TUT (EE04)

0930-1120 Thu

S2-B4C-17

1000
1030
1100
1130
1200
1230
1300
1330

COMMON LEC (EELE)

1330-1420 Mon

ONLINE, LT29

Wk10, Teaching Wk1-9,11-13

COMMON LEC (EELE)

1330-1420 Mon

ONLINE, LT29

Wk10, Teaching Wk1-9,11-13

32134 TUT (EE02)

1330-1520 Tue

S2-B4C-17

1400
1430
1500
1530

32135 TUT (EE03)

1530-1720 Tue

S2-B4C-17

1600
1630
1700

Other Relevant Mods


Planning Guides