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AY2020/2021 Semester 1
This course involves the planning, creation, production, dissemination, and evaluation of various forms of publicity to support a range of comprehensive communication campaigns. The focus covers advertising and public relations work and is a pre-requisite for undergraduates who are preparing for their final year campaign projects. The course offers students' knowledge necessary for all kinds of promotional communication jobs. The objective is to develop a communication campaign that can be designed, implemented, and evaluated within the semester time-frame.
| AUs | 4.0 AUs |
| Categories | CoreBDE |
| Not Available To All Programme With | Yr1 |
| Exam |
| Mon | Tue | Wed | Thu | Fri | |
|---|---|---|---|---|---|
| 1400 | COMMON LEC (LE) 1400-1700 Wed CS-TR+7 | ||||
| 1430 | |||||
| 1500 | |||||
| 1530 | |||||
| 1600 | |||||
| 1630 |
