Communication Campaigns

AY2019/2020 Special Term

The focus of this course is on the creation, production, performance, and dissemination of various forms of publicity to support a range of comprehensive communication campaigns. It covers print and audiovisual media and the activities of government and non-profit organisations as well as private corporations. The course is organised around a client project. The proposed campaign will require that students to do some basic consumer research, develop a positioning strategy, create original advertising and other marketing communication materials, develop a media plan, and put all of these elements into a written plan and presentation for the client as if they were "pitching" for an account.