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AY2014/2015 Semester 1
The focus of this course is on the creation, production, performance, and dissemination of various forms of publicity to support a range of comprehensive communication campaigns. It covers print and audiovisual media and the activities of government and non-profit organisations as well as private corporations. The course is organised around a client project. The proposed campaign will require that students to do some basic consumer research, develop a positioning strategy, create original advertising and other marketing communication materials, develop a media plan, and put all of these elements into a written plan and presentation for the client as if they were "pitching" for an account.
| AUs | 4.0 AUs |
| Categories | CoreBDE |
| Not Available To Programme | ACBS, ACC, ADM, AERO, ASEC, BCE, BCG, BEEC, BIE, BMS, BS, BUS, CBE, CBEC, CE, CEE, CEEC, CHEM, CHIN, CS 1, CS 2, CSC, CSEC, CVEC, ECON, EEE, EEEC, EESS, ELH, ENE, ENEC, ENG, HIST, IEEC, IEM, LMS, MAEC, MAT, MATH, ME, ME(DES), ME(MEC), MEEC, MEEC(DES), MEEC(MEC), MS, MS(MSB), MTEC, PHIL, PHY, PPGA, PSY, REP, SOC, SSM |
| Mutually Exclusive With | COM432 |
| Exam |
| Mon | Tue | Wed | Thu | Fri | |
|---|---|---|---|---|---|
| 900 | COMMON LEC (LE) 0900-1100 Wed SCI-SR2 | 07014 TUT (T) 0900-1100 Thu CS-TR+7 | |||
| 930 | |||||
| 1000 | |||||
| 1030 |
