Public Relations Writing

Current offering — AY2025/2026 Semester 2

The course is designed to teach students to write effectively, think critically, and scan the environment for audience perceptions and market changes that affect the reputation of a corporation or person. Students Jearn how to conduct public relations research, listen to different stakeholders, understand issues in the macro-environment, develop newsworthy messages, write effectively and pitch persuasively to the media. Course Content Corporate reputation management basics. Organizational storytelling. Social listening strategies. Client and media pitches. Media relations essentials.

AUs	3.0 AUs
Grade Type
Prerequisite
Not Available To Programme	ACBS, ACC, ACDA, ADM, AERO, AISC, ARED, ASEC, BACF, BASA, BCE, BCG, BEEC, BIE, BMS, BS, BSB, BSPY, BUS, CBE, CBEC, CE, CEE, CEEC, CHEM, CHIN, CMED, CNEL, CNLM, COMP, CSC, CSEC, CVEC, DSAI, ECDS, ECMA, ECON, ECPP, ECPS, EEE, EEEC, EESS, ELAH, ELH, ELHS, ELPL, ENE, ENEC, ENG, ESPP, HIST, HSCN, HSLM, IEEC, IEM, LMEL, LMPL, LMS, MACS, MAEC, MAEO, MAT, MATH, ME(DES), ME(IMS), ME(NULL), ME(RMS), MEEC(DES), MEEC(IMS), MEEC(NULL), MEEC(RMS), MS, MS-2ndMaj/Spec(MSB), MTEC, PESC, PHIL, PHMS, PHY, PLCN, PLHS, PPGA, PSLM, PSMA, PSY, REP, ROBO, SCED, SOC, SPPE, SSM
Not Available To All Programme With
Not Available As BDE/UE To Programme
Not Available As Core To Programme
Not Available As PE To Programme
Mutually Exclusive With	CS4028
Not Offered As BDE
Not Offered As Unrestricted Elective
Exam