Public Relations Writing
AY2025/2026 Semester 1
The course is designed to teach students to write effectively, think critically, and scan the environment for audience perceptions and market changes that affect the reputation of a corporation or person. Students Jearn how to conduct public relations research, listen to different stakeholders, understand issues in the macro-environment, develop newsworthy messages, write effectively and pitch persuasively to the media. Course Content Corporate reputation management basics. Organizational storytelling. Social listening strategies. Client and media pitches. Media relations essentials.
| AUs | 3.0 AUs |
| Categories | CoreBDE |
| Not Available To Programme | ACBS, ACC, ACDA, ADM, AERO, AISC, ARED, ASEC, BACF, BASA, BCE, BCG, BEEC, BIE, BMS, BS, BSB, BSPY, BUS, CBE, CBEC, CE, CEE, CEEC, CHEM, CHIN, CMED, CNEL, CNLM, COMP, CSC, CSEC, CVEC, DSAI, ECDS, ECMA, ECON, ECPP, ECPS, EEE, EEEC, EESS, ELAH, ELH, ELHS, ELPL, ENE, ENEC, ENG, ESPP, HIST, HSCN, HSLM, IEEC, IEM, LMEL, LMPL, LMS, MACS, MAEC, MAEO, MAT, MATH, ME(DES), ME(IMS), ME(NULL), ME(RMS), MEEC(DES), MEEC(IMS), MEEC(NULL), MEEC(RMS), MS, MS-2ndMaj/Spec(MSB), MTEC, PESC, PHIL, PHMS, PHY, PLCN, PLHS, PPGA, PSLM, PSMA, PSY, REP, ROBO, SCED, SOC, SPPE, SSM |
| Mutually Exclusive With | CS4028 |
| Exam |
Available Indexes
| Mon | Tue | Wed | Thu | Fri | ||
|---|---|---|---|---|---|---|
| 930 | COMMON LEC (LE2) 0930-1220 Thu CS-TR+8, ONLINE Wk1-9,11-13, Teaching Wk10 | COMMON LEC (LE2) 0930-1220 Thu CS-TR+8, ONLINE Wk1-9,11-13, Teaching Wk10 | ||||
| 1000 | ||||||
| 1030 | ||||||
| 1100 | ||||||
| 1130 | ||||||
| 1200 | ||||||
| 1230 | ||||||
| 1300 | ||||||
| 1330 | ||||||
| 1400 | ||||||
| 1430 | COMMON LEC (LE1) 1430-1720 Thu CS-TR+7, ONLINE Wk1-9,11-13, Teaching Wk10 | COMMON LEC (LE1) 1430-1720 Thu CS-TR+7, ONLINE Wk1-9,11-13, Teaching Wk10 | ||||
| 1500 | ||||||
| 1530 | ||||||
| 1600 | ||||||
| 1630 | ||||||
| 1700 | ||||||