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ModsBM3502AY2015/2016 Semester 2

Global Business Strategy

AY2015/2016 Semester 2

The aim of the course is to broaden your understanding of global market operations, by applying basic business principles in the wider context of global business. The course will focus on all aspects of global market operations from the perspective of both multinational corporations (MNCs) and smaller enterprises. PLEASE NOTE THAT THIS IS NOT A COURSE ON MARKETING.

AUs4.0 AUs
CategoriesCoreBDE
Not Available To ProgrammeACBS-2ndMaj/Spec(MKG) 2, BUS(MKG) 2
Mutually Exclusive WithBM315
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