Strategic Management

AY2022/2023 Semester 2

The purpose of the Strategic Management Course is to develop students' knowledge and skills to identify and evaluate the sources of superior firm performance through applying selected conceptual frameworks. Students will learn to analyse the external and internal environments of the firm, and formulate strategies with the consideration of good corporate governance. This course is appropriate for accounting and business students who have already taken entry-level courses in accounting ratio analyses, organizational behaviour, and marketing. Upon completion of the course, students will be able to critically analyse business issues from a strategic perspective such as why and how firms can achieve sustainable competitive advantages in a highly volatile and competitive global business environment.