Sport Marketing Sponsorship

AY2019/2020 Semester 1

This Sport Marketing and Sponsorship course is designed to provide fundamental theoretical and practical knowledge of marketing principle, techniques, and issues confronting professionals and sport science organizations today. A variety of marketing theories for sport and exercise programs are introduced through: quality knowledge dissemination (lectures), active class participation (discussions and presentations), and professional inquiry (business plan and proposal). Lecture will be delivered by using PowerPoint slides. Group discussions will be moderated by the instructor. You will work on group project papers and present those to the class.