NTU Mods has new features!

Historical snapshot — AY2021/2022 Semester 2 · View current offering →
ModsMA4843AY2021/2022 Semester 2

Management Of Product Development

AY2021/2022 Semester 2

Product development is an integrated process of marketing, engineering and production and effective management of the product development ensures that quality products are launched on time. It focuses on planning processes, identifying customer needs, defining the product specifications, generating concepts, concept selection and testing and organizational support. This course provides CoE undergraduates with a deep understanding of product development concepts and equips them with skills to manage the various stages of product development. This course connects new product development to management issues on concept generation, selection, development and evaluation. This course also includes innovative management, product/brand strategy so the student can acquire knowledge about new product development needed when they start work.

AUs3.0 AUs
CategoriesCoreMinorsBDE
Not Available To ProgrammeCNEL, CNLM, ELHS, ELPL, HSCN, HSLM, LMEL, LMPL, PLCN, PLHS, REP(ASEN), REP(BIE), REP(CBE), REP(CE), REP(CSC), REP(CVEN), REP(EEE), REP(ENE), REP(MAT)
Not Available As BDE/UE To ProgrammeACBS, ACC, ADM, AERO, ARED, ASEC, BCE, BCG, BEEC, BIE, BMS, BS, BSB, BSPY, BUS, CBE, CBEC, CE, CEE, CEEC, CHEM, CHIN, CS, CSC, CSEC, CVEC, DSAI, ECMA, ECON, ECPP, ECPS, EEE, EEEC, EESS, ELAH, ELH, ENE, ENEC, ENG, ESPP, HIST, IEEC, IEM, LMS, MACS, MAEC, MAEO, MAT, MATH, ME(DES), ME(NULL), ME(RMS), MEEC(DES), MEEC(NULL), MEEC(RMS), MS(ITG), MS(NULL), MS-2ndMaj/Spec(MSB), MTEC, PHIL, PHY, PPGA, PSLM, PSMA, PSY, REP, SCED, SOC, SSM
Not Available As PE To ProgrammeME(NULL)(2015-onwards)(Non Direct Entry), ME(NULL)(2016-onwards)(Direct Entry), ME(RMS)(2015-onwards)(Non Direct Entry), ME(RMS)(2016-onwards)(Direct Entry), MEEC(NULL)(2015-onwards)(Non Direct Entry), MEEC(NULL)(2016-onwards)(Direct Entry)
Exam

Available Indexes

MonTueWedThuFri
930
1000
1030
1100
1130
1200
1230
1300
1330
1400
1430
1500
1530
1600
1630
1700
1730
1800